Job Description
Brand Summary
We’re looking for people who want to shape the future of fashion, not just work in it. Where other
fashion brands guess what works, we follow real-time data insights that help shape every facet of
how we operate and why we’re one of the fastest growing e-com fashion brands globally.
Role Summary
As the Group Social Media Manager at Sumwon Studios, you will manage the development and
execution of social media strategies across our dynamic portfolio of fashion brands. With a focus on innovation and disruption, you’ll create bold, attention-grabbing content, cultivate highly engaged communities, and drive both brand awareness and loyalty. This pivotal and creative role sits at the intersection of marketing, content, and culture - playing a key part in shaping the voice and growth of an incredibly fast-moving, forward-thinking business.
Key Responsibilities
● Develop and implement social media strategies for each brand under Sumwon Studios,
aligned with their brand identity, target audience, and the wider business objectives.
● Lead and manage a team of four, supporting their professional development and delivery of
key objectives (OKRs).
● Collaborate with and brief the Social & Content team to create and curate high-quality,
on-brand content that aligns with product messaging - including the development of assets
specifically tailored for paid advertising campaigns.
● Drive the growth of channels across multiple brands, ensuring alignment with defined
performance targets.
● Manage and grow emerging incubator brands directly with the ability to put your stamp on the
content and lead by example of what good looks like.
● Champion a forward-thinking and disruptive content strategy across brands, staying attuned
to emerging trends, algorithm updates, and industry best practices.
● Use data to inform content decisions - track performance, optimise content, and report on
KPIs on a weekly and monthly basis across brands.
● Collaborate with the team to plan and execute social content shoots, managing the process
from concept to final delivery.
● Plan and maintain content calendars, ensuring consistency across platforms.
● Work with the internal creative team and external collaborators (Content Creators, AI / CSI
designers etc.) to source or produce content.
● Partner with the broader marketing and product teams to execute brand campaigns and
ensure effective delivery across social channels.
What We’re Looking For
● 4-5+ years of experience in a social media role, ideally in e-commerce, fashion, or lifestyle
sectors.
● Highly creative and forward-thinking approach to content, driven by a genuine passion for
standing out and cutting through the noise.
● Strong visual eye and understanding of aesthetics across different brand DNAs.
● Proven experience managing a team, with strong leadership and communication skills.
● Deep knowledge of Instagram, TikTok, Pinterest, and emerging platforms.
● Photo/video editing skills (Adobe Suite, CapCut, Canva).
● Graphic design skills (e.g., Adobe Creative Suite, Canva) are a strong plus.
● Experience using analytics tools (Meta Business Suite, TikTok Analytics, etc.)
● Collaborative, solutions-focused, and thrives in fast-paced environments.
● Proactive, passionate and kind are all very aligned qualities with the culture