Job Description
Head of PPC
Salary: £65,000 – £85,000 (DOE)
Experience Required: Previous experience in a Head of PPC role
The Role
We’re looking for an experienced Head of PPC to lead and scale a high-performing paid search function. This is a senior leadership role, combining strategic ownership with hands-on expertise, where you’ll shape channel direction, mentor teams, and deliver measurable commercial impact for clients or the business.
You’ll be responsible for setting best-in-class PPC standards, evolving the offering, and ensuring performance keeps pace with platform innovation and client objectives.
Key Responsibilities
1. Own and lead the PPC function, setting strategy, standards, and best practice
2. Manage, mentor, and develop PPC Managers and Executives
3. Oversee large-scale PPC accounts and portfolios across Google Ads and Microsoft Ads
4. Drive innovation across automation, AI, scripts, and bidding strategies
5. Partner with senior stakeholders to align PPC with wider performance and business goals
6. Ensure forecasting, budgeting, and performance reporting are commercially robust
7. Lead new business pitches and support client growth opportunities
8. Stay ahead of platform changes and translate them i...