We are looking for an experienced SEO and digital marketing freelancer to carry out a detailed critique of our current website’s SEO performance. In addition, we would like you to review our paused Google Ads campaigns (previously managed by another provider) and provide recommendations on how to improve and relaunch them effectively. The scope of work should include: • A full SEO audit of the current website, highlighting strengths, weaknesses, and opportunities. • A critique of the paused ad campaigns with actionable suggestions for future performance improvements. • Competitor research and analysis on three key businesses in our sector: (names wil be given at a later date We are looking for clear, practical recommendations that can be implemented quickly to improve visibility, traffic, and conversions. PLEASE NOTE: Communication via email will not be enough so periodically google meeting with the client will take place