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Role Overview
The Marketing Executive will play a crucial role in our dynamic Marketing Team supporting sales enablement initiatives, successful delivery of brand campaigns across the four brands within ManpowerGroup, whilst also balancing administrative duties to assist in the smooth running of the team. As a Marketing Executive you'll be fluent in social media, a digital native willing to upskill in our client and public engagement tools and integrate seamlessly into the team supporting multiple functions and learning as you go. The role involves working closely with the B2B brand managers, the Brand, Comms & Content team and internal stakeholders. You'll be eager to learn and grow in a fast-paced, performance-driven environment. The Marketing Executive will be joining at a critical time for the team which has been reshaped to deliver the best possible outcomes in marketing, brand building, and client and candidate generation for each of ManpowerGroup's brands.
Job Title: Marketing Executive
Location: London - Hybrid
Salary: Competitive
Role Overview
The Marketing Executive will play a crucial role in our dynamic Marketing Team supporting sales enablement initiatives, successful delivery of brand campaigns across the four brands within ManpowerGroup, whilst also balancing administrative duties to assist in the smooth running of the team. As a Marketing Executive you'll be fluent in social media, a digital native willing to upskill in our client and public engagement tools and integrate seamlessly into the team supporting multiple functions and learning as you go. The role involves working closely with the B2B brand managers, the Brand, Comms & Content team and internal stakeholders. You'll be eager to learn and grow in a fast-paced, performance-driven environment. The Marketing Executive will be joining at a critical time for the team which has been reshaped to deliver the best possible outcomes in marketing, brand building, and client and candidate generation for each of ManpowerGroup's brands.
Responsibilities
Sales Enablement
* Develop and implement sales enablement strategies to support the sales team in achieving their goals and targets
* Support in the creation of marketing materials, including sales collateral, brochures, emails, playbooks and presentations
* Collaborate with sales, marketing, product and other cross-functional teams to ensure alignment of sales enablement initiatives with overall business objectives
* Stay informed about industry trends, best practices and emerging technologies in sales enablement, and recommend innovative solutions to enhance the effectiveness of the sales organisation and the supporting materials/activities produced by marketing
* Support the planning, coordination and delivery of B2B marketing events, client webinars, roundtables and industry conferences, ensuring alignment with strategic brand and lead generation objectives
Social Media
* Plan and execute our brand social media content
* Support with the creation of multimedia content including video, infographics, GIFs, etc.
* Monitor, measure and optimise our social media activity.
Internal / External Communications
* Collate and proof internal communication emails, tracking readership and open rates and making suggestions for improvement (ad-hoc)
* Manage the end-to-end execution of the monthly ManpowerGroup internal newsletter
* Support in sharing ManpowerGroup thought leadership internally, via multiple channels
* Support in ManpowerGroup press coverage tracking through online tools and 'keeping a finger on the pulse' of key press targets.
Experience
Skills, knowledge & expertise required for the role:
* 2/3 years' experience in a marketing agency or in-house function
* Experience collaborating closely with sales teams to develop content, campaigns and tools that support lead generation and conversion
* Previous work managing social media channels
* Understanding social listening & engagement tools.
Skills & Attributes
* Excellent written and verbal communication skills
* PPT and full MS Office suite a must
* Video editing a bonus
* Keen eye for detail
* Team player
* Creative problem-solving abilities and strategic thinking
* Ability to form strong and effective working relationships with people at all levels across the organisation
* Love of social media
* Experience with CRM systems and sales enablement tools is advantageous but not essential
* Strong project management skills with the ability to manage multiple initiatives simultaneously
* Qualifications in a related field such as Marketing, Communications, Business (desirable not essential)
* Understanding of sales processes, methodologies and best practices desirable but not essential.
About Us
ManpowerGroup is where our collective strength lies. We support the business and our family of brands with a connected and collaborative network of support functions. Whether it's compliance, finance, HR, IT, legal, marketing or talent - we work together as one integrated team to identify and address the company's needs. We are proud to have been voted one of the world's most ethical companies for 16 years in a row. This reflects our commitment to integrity, transparency, and ethical business practices.
We are committed to promoting a diverse and inclusive community-a place where we can all be ourselves and succeed on merit. We welcome applications from all suitably qualified or experienced people regardless of age, gender, ethnicity, or disability. ManpowerGroup is a Disability Confident Employer and we're happy to talk about flexible working.
We can only consider candidates who reside in the United Kingdom and hold full right to work.
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Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Marketing Services
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