Location: 1 W REGENT ST • GLASGOW G2 1RW • Hybrid between Office and Home Salary: Upto £45,000 depending on experience Equity Options Type: Full-time, Permanent Start-up environment | Autonomy | Purpose-driven About Jobsincare Jobsincare is the UK's dedicated job platform for the care sector — and we're on a mission to make recruitment smarter, faster, and more human. We believe the care industry deserves better. Better tools. Better experiences. Better outcomes. After gaining early traction and investment, we’re ready to scale — and digital marketing is critical to that journey. The Role We're looking for a Digital Marketing Manager who knows how to move the needle. You’ll be our in-house expert across PPC, paid and organic social, and performance marketing. Your job isn’t just to run campaigns — it’s to build a scalable marketing engine, track performance obsessively, and take pride in knowing exactly what works (and why). You’ll report directly to the founder, work closely with sales and tech, and have real input into brand and product strategy. This is your chance to help shape something from the ground up — and to do meaningful work in a sector that truly matters. What You'll Be Doing Own and optimise PPC campaigns across Google, Meta, LinkedIn and more Lead on social strategy — both paid and organic — with a test-and-learn mindset Create and manage high-performing landing pages, funnels and lead magnets Define and deliver on key performance metrics (CAC, CTR, CPL, ROAS etc.) Collaborate with design and content (internal external) to execute campaigns Feed audience insights back into product and sales strategy Track everything — using analytics tools, dashboards, and your own critical thinking What You Bring 5 years of hands-on digital marketing experience — you’ve been in the trenches Deep expertise in PPC and paid media — especially Google Ads and Meta Strong grasp of organic social — from content to community A track record of working to (and smashing) performance indicators Commercial mindset — you think beyond impressions and clicks Comfortable in a fast-paced, autonomous environment Why This is Different Let’s be honest — if you're reading this, you might be feeling frustrated. ❌ Tired of layers of sign-off that slow everything down ❌ Disconnected from the product or mission ❌ Feeling like just another cog in the performance wheel ❌ Pigeonholed into one channel when you know more ❌ Burned out by over-reporting and under-strategy Here’s the alternative. ✅ Clear ownership and autonomy — no micromanagement ✅ Work directly with the founder and leadership ✅ A mission-led business with a genuine social purpose ✅ Room to grow as the company grows — equity options available ✅ No silos — your ideas will shape our product, brand, and growth The Details Glasgow Based/hybrid split between home and office Competitive salary equity potential 25 days holiday public holidays Direct access to founder product roadmap Budget for tools, training and experimentation