Head of Marketing Analytics - London (Hybrid)
Join a high-growth, tech for good operating across the UK and Europe.
They invest heavily in marketing, spending £100M annually across digital, offline, and influencer channels and are now hiring a senior leader to bring structure, optimisation, and ownership to that spend.
This role takes analytics away from being an advisory to strategic partner having the final say in decision.
The Role
You’ll take ownership of marketing performance and spend optimisation, working directly with strategic finance to treat marketing as a capital allocation problem.
Today, budget decisions largely sit within marketing and are often driven by instinct rather than data. This role exists to change that.
You’ll be responsible for building the platform, models, and processes that determine where budget goes, what gets scaled, and what gets stopped.
It’s a leadership role. There’s no fully formed marketing data platform, attribution isn’t robust across channels, and the team is currently small. You’ll need to get into the detail early, build the foundations properly, and then scale the team. It’s a real greenfield opportunity.
Responsibilities
* Own how £100M in annual marketing spend is deployed across Meta, Google, TikTok, OOH, and influencer campaigns
* Continuously test, learn, and reallocate budget based on performance and ROI
* Define and implement attribution frameworks across online and offline channels
* Move beyond platform-reported metrics to understand true performance and incrementality
* Build out a marketing data platform combining channel data, on-site behaviour, and customer outcomes
* Work closely with product teams to analyse user journeys, identify drop-offs, and improve conversion
* Evaluate campaign and creative performance to understand what works, for which audiences, and why
* Introduce structured experimentation across channels, creatives, and landing pages
* Partner with strategic finance to model ROI, scenario plan, and optimise spend across markets and brands
* Lead and grow the marketing analytics function, starting with an analyst and analytics engineer
Requirements
* Experience in Marketing Analytics, Growth Analytics, or similar roles within high-scale B2C environments
* Strong understanding of paid acquisition channels (Meta, Google, TikTok, etc.) and how performance is measured and optimised
* Experience working with attribution models and understanding the limitations of last-click measurement
* Exposure to MMM or more advanced measurement approaches, with a clear understanding of how they inform decision-making
* Proven experience influencing or owning marketing spend decisions, not just reporting on performance
* Strong commercial mindset with a focus on ROI, efficiency, and trade-offs
* Comfortable operating in a hands-on environment with limited existing structure
* Confident stakeholder who can challenge marketing teams and hold the line when required
Why This Role
* Ownership of a £100M+ marketing budget with direct impact on business performance
* Opportunity to build a function and platform from near-scratch
* High visibility role working closely with leadership and strategic finance
* Scale where small improvements in performance translate to significant financial impact
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