1. Hybrid Working Role
2. Join a fast growing, entrepreneurial international company
About Our Client
Our client are a fast growing B2B services firm based in the Greater Leeds area. With a strong presence in the UK, and ambitions to continue to grow across Europe, they are heavily investing in their marketing & data team to create higher quality campaigns.
Job Description
Key responsibilities for the Head of Marketing Analytics role will include:
3. Take ownership of the Marketing Data strategy - Define and deliver the marketing intelligence and insight roadmap, ensuring data underpins marketing and commercial decision-making at every level.
4. Enhance and enrich customer data - Lead data enrichment, acquisition, and quality improvement initiatives to strengthen the depth, accuracy, and usability of the customer database.
5. Lead customer insight and analytics - Analyse customer behaviour, feedback, and churn to inform acquisition, retention, and lifecycle optimisation strategies.
6. Enable data-led campaign activation - Create and manage high-quality, compliant data lists for outbound marketing campaigns, and email activity to drive lead generation and conversion.
7. Deliver performance reporting and ROI insight - Build and maintain dashboards and reporting frameworks that provide clear visibility of campaign effectiveness, segment performance, and market trends.
8. Leading and developing a high-performing team - Manage, coach, and grow a team of analysts and insight specialists, ensuring timely delivery of actionable intelligence at scale.
9. Partner across the organisation - Collaborate closely with marketing, sales, operations, customer, and technology teams to translate insight into executable strategies and measurable outcomes.
The Successful Applicant
A successful Head of Marketing Analytics candidate will have the below experience:
10. Approximately 5+ years' experience in data and analytics, including experience supporting lead generation or demand creation activity
11. Proven leadership experience across marketing analytics, business intelligence, customer insight, and marketing operations
12. A background in working for a fast-paced, high growth organisation.
13. Previous experience in a PE-backed SME company would be advantageous.
14. Strong SQL skills, with the ability to interrogate and manipulate complex datasets
15. Hands-on experience with BI and visualisation tools such as Power BI or Google Data Studio
16. Practical knowledge of CRM and marketing automation platforms, these may include Salesforce, Dynamics, HubSpot. Transferable CRM experience will be considered.
17. Strong expertise in customer segmentation, campaign targeting, and CRM data management
18. Demonstrated success designing and delivering data-led marketing campaigns that directly support telemarketing or inside sales teams
19. Deep technical capability in analytics platforms, data modelling, statistical analysis, and insight generation
20. A commercial approach, with a clear ability to link insight to revenue, ROI, and business outcomes
What's on Offer
On offer for the successful applicant:
21. A competitive salary up to £75,000
22. Hybrid Working
23. An opportunity to develop a new role at an international level