TikTok Growth Strategist
Location: Clapham, London
Type: Full-time
Start Date: ASAP
Compensation: Competitive, based on experience and engagement scope
About Original Duckhead
Original Duckhead is a design-led, sustainable brand reinventing the umbrella. You’ll find us in Selfridges, MoMA Design Store, and select retailers across the globe. Our umbrellas are instantly recognisable, award-winning, and made from 100% recycled fabric.
We’re a certified B Corp with sustainability and creativity at the core of everything we do.
Now, we’re building TikTok into a strategic D2C growth channel and we’re looking for someone who knows how to turn views into revenue.
The Role
We’re hiring a TikTok Growth Strategist to lead our presence on TikTok, from creative direction and content production to paid amplification, analytics, creator partnerships, and TikTok Shop.
This is not a content creator role. It’s a performance-led, growth-focused position for someone who understands how to build a scalable revenue engine on TikTok.
We want someone who knows how to create native, engaging video, but also how to leverage influencers, optimize TikTok Shop, and run live shopping campaigns that convert. You’ll be embedded with the wider marketing and eCommerce teams, contributing both strategically and creatively to Original Duckhead’s next chapter.
What You’ll Own
* Develop and execute a full TikTok growth roadmap across the UK and US
* Produce and post native, brand-aligned video content using TikTok-native tools
* Manage TikTok Shop: product content, tagging, sales optimisation
* Lead and schedule Live Shopping events, integrating with our eCommerce calendar
* Build and manage a network of 50–100 micro-creators, ensuring niche fit and ROI
* Define and report on performance KPIs: ROAS, conversions, trend velocity, completion rate
* Identify and boost organic hits through smart paid support
* Collaborate cross-functionally on campaigns, product launches, and influencer seeding
* Contribute to light design work using Canva or Adobe (e.g. overlays, social assets)
You’ll Need To Show Us
* That you’ve scaled TikTok for a D2C brand with measurable results (revenue, ROAS, growth)
* That you’re fluent in TikTok trends, formats, storytelling, and algorithmic behavior
* That you’ve managed TikTok Shop and/or Live Shopping campaigns
* That you know how to brief and manage creators, structure performance tiers, and drive seeding campaigns
* That you’re strategic, commercial, and detail-driven, not just creative
* That you’re based in London and available on-site in Clapham 4–5 days/week
What You’ll Get
* A high-impact growth role with full ownership of TikTok performance
* A seat at the table as we scale globally
* Hybrid working
* Flexible start/finish times around content demands and performance scheduling
* Product allowance + team gifting
* A brand-new office space in Clapham, Londo
* A chance to work with a B Corp-certified brand that’s changing how people think about design, sustainability, and everyday products
* A creative, fast-moving team that genuinely cares about good ideas and getting things done
Our 6-Month Goal
* TikTok is generating consistent revenue via TikTok Shop and driving traffic to our Shopify store
* We’ve built a scalable creator seeding engine
* Organic hits are being repurposed into evergreen paid ads
* We’re running Live Shopping events that convert
* TikTok is a key performance channel with weekly growth targets and ROI reporting
To Apply
Please send:
* 2–3 TikTok campaigns or posts you’ve created or led (with context and performance data if possible)
* A short note on how you would approach growing TikTok for Original Duckhead in the first 3 months
* Your availability and salary expectations