About the Role
We are seeking an experienced and commercially strategic Key Account Sales Manager- eCommerce to lead and grow our online wholesale partnerships across premium and luxury fashion, watch, and jewellery brands.
This role will oversee a key portfolio of pure-play eCommerce accounts, omnichannel retailers, and traditional jewellers with eRetail platforms, driving profitable growth and exceptional brand representation across digital channels. This position supports the eCom footprint in the UK, collaborating internally to maximise business.
You will take a lead role in acquiring new online partners that align with our premium brand portfolio and growth strategy.
This role will be based in our London office 3 days a week, with occassional travel to clients.
What You’ll Do
Strategic Account Management & Growth
1. Manage and develop relationships with key online retail partners including pure players, department stores, and jewellers with eCommerce platforms.
2. Build and execute strategic account plans to achieve sales, profitability, and brand visibility objectives.
3. Lead joint business planning, commercial negotiations, and promotional calendars with each partner.
4. Systematically analyse market, performance and consumer data to identify trends and deliver growth opportunities across all accounts.
5. Collaborate with teams above market to optimize UK eCom potential and drive new business models / technical capabilities (dropship)
6. Champion digital best practices across product listings, brand content, and online merchandising.
New Business Acquisition
7. Identify, approach, and secure new eCommerce retail partners that complement the company’s premium/luxury positioning.
8. Lead the full acquisition process — from prospecting and commercial pitching to onboarding and launch execution.
9. Build and maintain a strong pipeline of potential partners to support future growth and category expansion.
eRetail Portfolio Management (Traditional Jewellers)
10. Oversee the management and development of online retail activity for traditional jeweller partners transitioning into or expanding eCommerce channels.
11. Support these accounts with digital merchandising, content optimisation, and online brand presentation to ensure a consistent luxury experience as well as driving effective performance.
12. Collaborate closely with brand and marketing teams to enhance online visibility and sell-through within this key retail segment.
Sales & Business Planning
13. Take full P&L responsibility for all managed accounts, ensure sales, margin and profitability targets are met.
14. Provide regular forecasts on risks & opportunities, broken down by brand and utilising all internal analytical tools to identify new sales and range opportunities.
15. Regularly report (monthly minimum) on competitor and market insights as well as product trends & range opportunities.
16. Optimise assortment, pricing, and promotional strategies based on market performance and competitor insights.
17. Continuously drive account performance and profitability through Marketing, terms review or tactical initiatives, co-ordinate execution with internal functions
18. In line with business needs lead strategic projects to drive business in focus areas, aligning across teams providing updates, visibility and business potential.
SME & Leadership
19. Be the Subject Matter Expert for Wholesale department on eCommerce, pro-actively leading Wholesale eCommerce matters, facilitating and coaching cross-functionally as needed.
20. Set clear objectives, monitor performance, and foster a culture of accountability, creativity, and collaboration.
Who You Are
Essential
21. 5-7 years’ experience in National / Key Account Management within eCommerce/Sales, preferably in premium or luxury fashion, watches, or jewellery.
22. Strong commercial background understanding P&L and experience managing large, complex online retail accounts.
23. Strong eCommerce understanding (market, business & operating models) and proven track record scaling Wholesale eCommerce businesses.
24. Breathing KPIs & reports // Highly analytical, data-driven mindset with strong financial and negotiation skills.
25. Knowledge of online merchandising, content optimisation, and performance marketing principles.
26. Proven track record of business development and new partner acquisition within online retail.
27. Deep understanding of the premium retail environment and how to translate brand values into an effective digital experience.
Desirable
28. Experience managing eCommerce partnerships with both pure-play retailers (e.g. Zalando, Amazon, ASOS) and traditional jewellers with digital stores.
29. Background in multi-brand distribution or brand management.
30. Excellent relationship management, communication, and presentation skills.
Why Join Us?
This senior-level role offers a unique opportunity within a fast-growing, multi-brand distributor representing iconic premium and luxury fashion brands. You will take ownership of both strategic account management and new business acquisition across a diverse eCommerce landscape, driving growth and strengthening key partnerships. In addition, you will manage and develop direct report(s), playing a pivotal role in shaping and scaling a high-performing digital sales team.
We offer the following benefits:
31. Performance- based bonus
32. Private Medical Health Insurance
33. Employee Assistance Program
34. Life Insurance
35. Income Protection
36. Employee Discount
37. Jewelry and Watch Accommodation
38. Hybrid Working in a Central London office, with opportunity to (international) travel