Overview
Media Executive to join our Social Content team at our UK investing and trading platform. This role is perfect for someone passionate about finance and social media who wants to make investing and trading accessible and engaging for our growing community. You will be responsible for transforming our premium content from our Live Trading Show, Investing Podcast and Influencer content into compelling social media content across multiple platforms, while driving organic growth and engagement.
Responsibilities
* Social Content Creation: Write compelling post descriptions, captions and develop thumbnails that drives engagement
* Own the "last step" — ensuring you have all elements to be able to post content as per content calendar
* Transform content from Live Trading Show and Investing Podcast into engaging social media posts for our community
* Repurpose content to suit platform-specific formats
* Work closely with the Social Media Manager during peak campaign periods to develop and execute compelling material
* Ensure all content aligns with FCA guidelines and financial services regulations
Channel Optimisation & Growth
* Master each platform\u2019s unique formats, features, and audience preferences
* Optimise content specifically for each channel\u2019s algorithm and best practices
* Knowledge of YouTube SEO best practices (titles, tags, retention strategies) and Shorts optimisation
* Implement strategies to boost organic reach and engagement across all platforms
* Help run A/B tests on content formats, posting times, and messaging approaches
* Stay current with platform updates, trends, and best practices, including insights into competitors
What you\u2019ll need for this role
* Experience: 2-3 years in social media marketing, preferably in financial services, fintech, or B2C sectors
* Financial Interest: Genuine interest in finance, investing, and financial markets
* Platform Expertise: Proven experience managing accounts across Meta, TikTok, YouTube, LinkedIn, and X
* Content Creation: Strong copywriting skills and experience with visual content creation tools
* Technical Skills: Experience with basic graphic design software
* Desirable Skills: Video editing experience (Adobe Premiere, Final Cut Pro, or mobile editing apps)
* Understanding of financial services marketing regulations and FCA guidelines
* Experience with live streaming or real-time content creation
* Background in financial services, trading, or investment education
* Personal Qualities: Creative mindset, trend awareness, adaptability, detail-oriented, collaborative
How we work
We follow a hybrid working model with 3 days in the office, which balances the need to collaborate effectively and connect with each other.
About IG Group
We\u2019re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We\u2019re global with offices in 18 countries and products in 16 regions. We are focused on increasing the number of active clients we serve to drive sustainable growth. We value autonomy and encourage people who want to do things differently to create better experiences for our customers. We work in cross-functional teams and are laser focused on growth in our user base. Your team: This role is part of our Content and Social team, responsible for building the profile of IG, driving Brand Awareness and Consideration.
Your role in the Team\u2019s Success
We are seeking a dynamic and creative Social professional to join our team and help deliver high-performing social content. Our approach emphasizes five principles to drive performance, learning and career satisfaction:
* Lead and Inspire: Drives trust, alignment, and enthusiasm
* Think Big: Focus on the problems that most impact commercial outcomes
* Champion the client: Understand and prioritise client\u2019s needs
* Deliver at pace: Push for fast, sustainable growth
* Raise the bar: Take ownership, be accountable and share feedback
Diversity & Inclusion
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We\u2019re committed to building teams with a variety of perspectives and skills. We encourage applications from people with diverse backgrounds and experiences. Learn more about our D&I approach.
The Perks
Your growth fuels our success. We offer tailored development programs, mentoring opportunities with leaders, and clear career progression. You\u2019ll have opportunities to expand your network through committees, sports and social clubs, and volunteering. Our benefits include:
* Matched giving for fundraising activity
* Hybrid model - 3 days in the office
* Performance-related bonuses
* Pension, insurance and medical plans
* Career-focused technical and leadership trainings, including unlimited access to LinkedIn Learning
* A day off on your birthday
* Two days\' volunteering leave per year
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