Regional Sales Manager
Client: Red Bull – Limited-Service Restaurants
Role: Regional Field Sales Manager – Northern Territories
Location: Ideal base location - Yorkshire (North West). Territories currently covered: Scotland, Newcastle, Yorkshire, Derby, Lancashire, Birmingham.
Contract: Permanent, Full Time
Salary: £36,500 – £38,500 per annum + up to 20% performance bonus, plus company vehicle, fuel card and technology provided.
About Acosta Europe
Acosta Europe connects people with brands to deliver measurable results through unrivalled field execution, insight and collaboration. As part of a global business, we champion talent, culture and performance – empowering people to thrive and brands to grow.
The Role of Regional Field Sales Manager
As a Regional Field Sales Manager at Acosta Europe, you will lead a high‑performing team of Field Sales Professionals, shaping and executing the in‑store sales strategy across the territory. You’ll be at the forefront of growth, innovation and inspiration—guiding your team to deliver exceptional results within the Limited Service Restaurants (LSR) channel, covering quick‑service and takeaway outlets where strong relationships, product presence and execution directly impact sales performance.
This is a leadership role focused on coaching, development and strategy execution. You’ll oversee a team of sales professionals to deliver Red Bull – LSR category sales plans, build strong retailer relationships and ensure the region consistently exceeds expectations.
Key Responsibilities
* Lead, coach and inspire your team to deliver regional sales KPIs.
* Deliver outstanding execution of Red Bull – LSR plans through your team.
* Conduct field visits, performance appraisals and development days.
* Collaborate with stakeholders at Red Bull – LSR and Acosta to align on strategy and execution.
* Analyse KPIs and field data to optimise regional performance and identify growth opportunities.
* Recruit and retain high‑performing sales professionals, ensuring minimal disruption to the business.
* Implement regional operational plans that support sales growth and team development.
* Control regional budgets, costs and ensure efficient use of resources.
* Contribute insight and feedback to drive innovation and new business opportunities.
* Willingness to travel extensively across your region.
What We’re Looking For
* Experience in FMCG, retail or field sales management, leading and guiding a team to exceed targets.
* Strong leadership and influencing skills, with the ability to build relationships and credibility across the organisation and within our client base.
* Confident in coaching, performance management and stakeholder engagement.
* Commercially aware with the ability to analyse and adapt sales plans.
* Organised, IT proficient (PowerPoint, Excel, Word).
* Full UK manual driving licence.
Benefits
* Flexible working options – fully field‑based, ability to manage your own diary.
* Comprehensive healthcare – medical, dental, vision, plus life insurance and employee assistance programme.
* Generous pension plan – growing contributions as your service increases to help you plan for the future.
* Paid time off – 25 days holiday, plus bank holidays.
* Paid volunteering day – make a difference in your community.
* Career development – access to Acosta University and internal promotion programmes.
* Company tools – state‑of‑the‑art technology, including laptop and mobile phone.
* Inclusive culture – supportive, diverse, and values‑driven environment.
* Employee engagement – social events, recognition programmes and wellness initiatives.
At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.
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