Job Title: Lead Generation Specialist
Location: Bracknell
Salary: Competitive dependant on experience
Job Type: Permanent, Full time (37 hours per week)
About The Company:
The Company is a science-driven, independent organisation providing practical guidance and commercial solutions for the built environment. With 70 years of expertise, the company delivers impactful insights through market intelligence, consultancy, testing, compliance, research, training, and instrumentation.
About The Role:
The Lead Generation Specialist role is a fantastic opportunity for a dynamic, results-driven sales-focused professional, with a focus on generating new leads and building a robust sales pipeline.
The ideal candidate will be comfortable networking, cold calling clients and have experience proactively creating new business opportunities. Experience in the HVAC, construction or market intelligence industries is highly valued, along with a 'go-getter' attitude. The role also plays a critical role in expanding our client base, developing relationships, and driving revenue growth.
About your day:
Proactively generate new leads through cold calling, networking, and market research, including re-engaging lapsed clients
Build and maintain a strong sales pipeline, identifying potential clients and opportunities within the HVAC manufacturer sector, including OEMs, component manufacturers, and distributors
Develop and execute targeted sales strategies ('Sales Plays') for specific client personas and market segments
Achieve or exceed weekly, monthly, and quarterly call, lead, and sales targets
Build and nurture relationships with key decision makers, including sales & marketing directors, product managers, strategy directors and market researchers
Present and promote the company's syndicated reports to prospective clients effectively
Collaborate with internal teams (Research, Operations, and Finance) to ensure client requirements are met
Maintain accurate records of all sales activities, ensuring opportunities are properly logged and tracked in the CRM throughout the sales cycle
Stay informed about industry trends, competitor products, and market dynamics to identify new opportunities and maintain a competitive edge
About you:
Previous experience in lead generation and B2B sales, ideally within HVAC, construction, market intelligence, or related industries
Proven skills in cold calling, networking, and building client pipelines
Strong communication, negotiation, and interpersonal abilities
Self-motivated, results-driven, and able to prioritize tasks effectively in a fast-paced, high-pressure environment
Experience with CRM and invoicing systems (e.g., SugarCRM, Dimension, FocalPoint) and proficiency in MS Office
Prior experience in SaaS, DaaS, or market intelligence is a plus
Excellent written and verbal English skills, with the ability to work independently or collaboratively in a team
As an employee, you are required to:
Embody integrity, accountability, and professionalism
Promote a culture of respect and open communication both internally and externally
Create a welcoming, engaging and collaborative environment that embraces equity, diversity and inclusion
Approach challenges with a positive future-orientated attitude to maximise value
Drive the successful execution and on-time delivery of tasks and projects, ensuring high-quality results and operational excellence
Facilitate and embrace change, growth, innovation, and continuous improvement
Commit to achieving commercial success with positive and impactful outcomes
Champion the company as the independent industry leader in providing practical, science-based solutions
Why join us:
Workplace Pension Scheme
Life Assurance - 4 times annual salary
Helpathand - Online GP Support Services
26 Annual Holidays (pro-rata) and additional Bank Holidays
Eye Tests
Electric Vehicle Charging point in the car park
Employee Wellbeing Employee Assistance Programme (24/7 confidential service)
Please click on the APPLY button to send your CV and Cover Letter for this role.
Please Note: We are unable to provide sponsorship for this role so all applicants will need to already possess the right to live and work in the UK in order to be considered
As an equal opportunities employer, The company is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply. Unfortunately, we are unable to offer visa sponsorship for this position. Applicants must already have the necessary right to work in the UK.
Candidates with the experience or relevant job titles of: Sales Executive, Business Development Manager, Business Development Executive, New Business Sales Executive, Sales Consultant, Lead Generation, Lead Generator, Sales Agent, Commercial Sales, Key Sales, Sales Professional, Cold Calling, BDR, BDM, BDE may also be considered for this role.
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