Overview
We're looking for a Senior B2B Marketing Executive to join a global leader in professional education and training. This is a hands-on role offering broad exposure across digital, content, events, campaigns and data-driven marketing. As Senior Marketing Executive, you'll take ownership of planning and delivering impactful marketing initiatives that drive awareness, engagement and lead generation across multiple channels.
Key responsibilities
* Owning the execution of B2B marketing initiatives, including marketing planning for a key professional qualifications business line
* Developing and delivering targeted multi-channel campaigns across email, social, web and events
* Managing and evolving the brand's social media presence, including content creation, copywriting, channel growth and engagement strategy
* Planning and delivering high-quality webinars and in-person events, including delegate communications, agendas, speaker coordination and event logistics
* Creating short-form content across the full marketing funnel, including web content, video, infographics, testimonials and reports
* Managing B2B website content, including page creation, forms, CMS updates and functionality enhancements
* Using data and analytics to inform strategy and execution, including CRO techniques to maximise ROI and campaign performance
* Supporting wider marketing and commercial initiatives as business needs evolve
Location
London, UK (Hybrid - 3 days in office)
About You
You're a commercially minded B2B marketer with strong digital skills and a passion for creating high-impact, data-led marketing.
You'll bring
* Proven experience in B2B, digital and data-driven marketing (ideally within education or financial services)
* Hands-on experience delivering lead-generating campaigns using inbound, outbound and account-based approaches
* Experience implementing content marketing strategies
* Excellent copywriting and proofreading skills
* Confidence using analytics tools (e.g. Google Analytics) and marketing automation platforms (ideally Marketo)
* Experience with CRM systems (preferably Salesforce)
* Familiarity with website CMS tools and basic HTML
* Strong project management skills, including event delivery
* Working knowledge of design and video tools (e.g. Adobe InDesign, Photoshop, Premiere Pro)
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.
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