Responsibilities
* Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets.
* Discusses employers or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc.
* Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities.
* Produces reports and recommendations concerning marketing and sales strategies for senior management.
* Manages a marketing team and directs the implementation of marketing strategies for products and services.
* Builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project.
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