Overview
We are delighted to share a unique opportunity within the Tesco Marketing function for a Media Optimisation Analyst. The role focuses on optimising our marketing activity and media investment against commercial priorities, ensuring we are tailoring our spend and activity to locations and audiences that are commercially important and driving performance. The role works closely with our Insight function and our media agency Essence Mediacom. The ideal candidate is analytical, agile and up for crafting a unique role that will shape the way the UK Marketing operates.
Responsibilities
* Understanding our commercial performance and the drivers of performance working closely with finance and insight teams.
* Having understanding and experience of working with an MMM agency / provider and platform.
* Understanding our audience framework and how this impacts our commercial performance.
* Bringing together insight from different business functions (commercial performance, customer insight, marketing performance), and translating this into marketing optimisation plans designed to drive greater return for the business.
* Building marketing optimisation plans across the 6 P\'s (Promotion, Place, Price, Product, People & Packaging) at a geographic and audience level. Landing these by working with key teams across the customer function from Marketing teams, Media and Campaign Planning, Direct to Customer Comms, CRM, Shopper Marketing and Performance Marketing.
* Optimise the distribution of media to key locations and audiences to drive greater returns to the business by collaborating with the Media Manager and Lead Media and Campaign Planners to optimise our portfolio.
* Confidently use marketing measurement tools to demonstrate the benefit and returns from optimisation made to our plans.
* Developing relationships and work closely with key agencies (EssenceMediacom, BBH, Dunnhumby). - Keeping up-to-date with the media landscape
Qualifications
* Experience with media or comms planning
* Experience in working with analytical and data-led insight in a marketing capacity.
* Broad knowledge of marketing channels (paid, earned and owned) including specific experience with digital marketing channels.
* Confidence in presenting to senior stakeholders across a business
* Deliver inspiring briefs and feedback
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You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you\'re just kicking off your career, juggling passions, or navigating big life events, we\'re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We\'re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you\'re interested in joining our team but don\'t tick every box, don\'t let that hold you back from applying.
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