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Performance marketer

Norwich
Evaro
Posted: 25 November
Offer description

🎯 Our mission?

To increase accessibility to prescription medications and improve health outcomes by providing a seamless, technology-driven solution that empowers brands to integrate digital health services effortlessly. Evaro strives to build the online banking for UK healthcare.


🚀 Our journey

Evaro was founded in 2018 by Dr Thuria Wenbar and Dr Oskar Wenbar after realising that 25% of A&E consultations and 40% of GP appointments focused on minor health conditions. Starting as an online service for e-Surgery and e-Pharmacy, Evaro has since expanded its offerings to support 13.5 million patients across NHS and private healthcare services in the UK.


🌱 Our values

Put Patients First | Teamwork Makes It Work | Level Up | Embrace Innovation

Join us as a Performance Marketer to accelerate customer acquisition, optimise paid media performance, and support our growth across digital channels. You will play a key role in driving ROI and supporting data-driven marketing initiatives across the business.

You will report to the Marketing Manager and collaborate closely with the wider Marketing team.


As a Performance Marketer at Evaro, you will:

* Plan, execute and optimise paid media campaigns across channels (especially Google) to drive customer acquisition and revenue growth
* Manage campaign optimisation to maximise ROI and hit key performance metrics (CPA, ROAS)
* Conduct A/B testing on ad copies, landing pages and audience segments to continuously improve campaign performance
* Monitor campaign metrics and competition performance to provide actionable insights to the Marketing Manager
* Collaborate with Data Analyst, designers and developer in the marketing team to improve funnel conversion rates


About you


Essential Skills, Experience & Qualifications:

* 3yr+ relevant experience in performance marketing campaigns such as Google Ads
* Strong analytical skills with proficiency in Google Analytics, campaign management platforms and Excel/Google Sheets
* Hands-on experience managing substantial media budgets (£100k+ monthly) and demonstrable track record of achieving performance targets
* Deep understanding of digital marketing metrics, attribution models and conversion funnel optimisation.
* Ability to work collaboratively with cross-functional teams including creative, clinical and data.


Desirable Skills, Experience & Qualifications:

* Experience working with Meta Ads Manager, Bing, LinkedIn Campaign Manager, etc
* Familiarity with Google Tag Manager
* Experience scaling performance marketing programmes in high-growth environments


🤔 What you can expect

* Work in a fast-growing startup redefining healthcare through technology and data
* Collaborate with innovative clients and a passionate, forward-thinking team
* Take on high-impact projects that directly shape the future of digital healthcare
* Embrace innovation in a company centred on technology-driven solutions


🎁 Perks

* Competitive salary
* Pension scheme
* Opportunities for professional development and growth
* A modern office based just outside of Norwich
* Regular team building and events


💬 Our hiring process

* Online initial conversation with our Talent Partner (Kate)
* On-site Interview with the Hiring Manager
* On-site business case to connect with the team and experience the company culture
* Offer
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