Russell Publishing has an exciting new role for a Digital Marketing Manager to join the team and lead the transformation of our digital presence across all brands. The role will focus on optimizing our websites as high-conversion tools, driving new membership registrations, and managing all aspects of digital marketing, audience development and audience engagement. This is a strategic position, providing insights into digital user journeys to enhance engagement, conversion, and overall business growth.
Russell Publishing is a leading multimedia company delivering business content, insights and events worldwide across 5 brands: New Food Magazine, European Pharmaceutical Review, Drug Target Review, Global Railway Review, and International Airport Review. We pride our business on putting our people first, enabling innovation within our service & product and continuous improvement – personally, professionally and across our services. Russell Publishing believes in equal opportunities, and we encourage inclusion and diversity. Russell Publishing is a multimedia company delivering b2b content & events worldwide. We put our people first, enabling innovation & continuous improvement – personally, professionally and across services. We believe in equal opportunities, inclusion & diversity.
Responsibilities
* Develop and execute digital marketing strategies across all Russell Publishing brands and all digital marketing channels including website, social media, digital display, SEO, SEM and PPC.
* Use digital strategies and tactics to increase web traffic and session duration.
* Transform websites into high-conversion platforms, optimising user experience and journey for maximum conversion and engagement.
* Drive new membership registrations through targeted campaigns, landing pages, and conversion-focused content.
* Oversee all digital marketing channels including email, social media, SEO/SEM, paid advertising, and marketing automation.
* Monitor and analyse digital performance metrics, using insights to refine strategies and optimise conversion.
* Collaborate with the content team and other departments to support content planning, engagement, and promotion.
* Creating and managing marketing campaign budgets.
* Forecasting digital growth metrics and setting targets.
* Collaborating with sales teams and the marketing delivery team to improve marketing results.
* Provide reports, intelligence and actionable insights on digital user behaviour, journey mapping, and audience engagement.
* Keep abreast of digital trends, tools, and best practices to maintain a competitive edge.
* To create and own digital marketing best practice guides and ensure the rest of the business adheres to these.
Qualifications
* 5 years’ experience in digital marketing, preferably in B2B publishing or media.
Required Skills
* Strong understanding of digital user journeys, conversion optimization, and analytics.
* Experience with website management and transformation projects aimed at driving conversions.
* Knowledge of SEO, SEM, email marketing, social media, and marketing automation platforms.
* Analytical mindset with ability to translate data into actionable insights.
* Excellent communication and stakeholder management skills.
* Self-motivated, proactive, and able to manage multiple projects simultaneously.
* Experience working across multiple brands or industry sectors.
* Knowledge of membership-based business models.
* Familiarity with content management systems (CMS) and CRM platforms.
* Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.
Due to the nature of our location, applicants will require their own vehicle to travel to work.
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