Direct message the job poster from Morson Group
We were founded back in 1969 and have grown from very humble beginnings to a £1.4b global technical recruitment specialist organisation. With over 30 offices UK wide, along with offices in Canada, USA, Australia and across Europe, we are the UK's leading technical recruitment agency and the 3rd largest globally.
Morson recently joined forces with 3B Training, who also evolved from a small office of just five people in 2011 to a national company with offices and training venues across the UK.
3B Training is a dynamic and forward-thinking training provider with a reputation for delivering high-quality health and safety training to the UK construction industry.
We pride ourselves on being a genuinely great place to work and aim to be world class in everything we do! We live by our core values which are Be Your Best, Be Smarter and Be Honest.
Our employees are at the heart of our business and our ambitious growth plans make 3B Training an exciting company to be a part of.
Role Overview:
We are looking to appoint a SEO Specialist to oversee and take responsibility for the day to day running of the eCommerce website, including all digital advertising, SEO and conversion.
Key Duties & Responsibilities:
eCommerce & CRO
* Leverage data in Google Analytics and Search Console and from site audits to identify areas for improvement.
* Proactively work with the marketing agency to improve the conversion rate and UX of the website through regular analytics reporting.
* Working with the wider team and marketing agency to help develop, test and learn website developments.
* Proficiency using relevant software such as (Google Analytics and Search Console, Semrush, Screaming Frog, Ahrefs) to generate insight and diagnose problems and recommend solutions.
* Working closely with marketing agency to ensure that website bugs / issues are dealt with.
* Monitor, analyse & report on eCommerce bookings & opportunities.
* Make suggestions for improvements to ensure eCommerce targets are met.
SEO
* Responsibility for keyword mapping and alignment of keywords between the in-house marketing team and the marketing agency.
* Perform regular SEO audits and recommend changes to the Head of Marketing and marketing agency for continuous improvements.
* Support the content team on the execution of content strategy and campaigns, optimising landing pages with SEO Best Practice in mind.
* Perform regular keyword research to improve SEO, assist with content ideas & aid business decisions.
* Produce and update written content for the 3B website to aid SEO.
* Ensure 3B ranks highly in all search engine results.
* Be responsible for all on-page SEO, e.g. headings, URLs, metadata, internal links and content.
* Recommend and scope technical optimisation fixes and/or changes to enhance site performance, e.g. improvements to crawlability and speed.
* Keep up to date with relevant Search Engine Marketing and share relevant knowledge with the team.
* Make recommendations for third-party websites to develop high quality backlinks.
* Horizon scanning and competitor analysis to ensure 3B Training remains competitive in the sector.
Essential Skills and Competencies:
* Experience working in SEO and CRO.
* Experience using WordPress CMS, Google Analytics 4, Google Tag Manager, and Google Search Console.
* Analytical and solution lead.
* Ambitious and results driven.
* Flexible and hard working.
* Great communicator and team player.
* A good level of skill in Microsoft Excel.
* Experience of working in an eCommerce environment.
* A basic knowledge and experience of paid marketing including Google Ads, social ads, BING ads would be beneficial.
What's in it for you?
* 37.5 hours per week
* Additional service-related holidays
* Holiday buy and sell scheme
* Company Pension Scheme
* Free on-site parking
* Learning and skills development opportunities.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Professional Training and Coaching and Staffing and Recruiting
Referrals increase your chances of interviewing at Morson Group by 2x
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