We are seeking an experienced Marketing Lead to join our dynamic team. This role offers the opportunity to take the reins and drive every marketing channel, ensuring that each brand shines and delivers an unforgettable user experience.
This is a chance to make a real impact and be part of a fast-paced, energetic team making waves in the industry. As a Marketing Lead, you will be responsible for creating engaging B2B and B2C campaigns that get results.
Key Responsibilities:
* Collaborate with the Creative Lead to create a digital strategy aligned with business goals.
* Promote products and events, enhancing customer experience across all brands.
* Manage and optimise PPC campaigns (Google and Meta).
* Maximise website lead generation and update content via CMS.
* Create new content like blogs, articles, and product updates.
* Use email platforms (Brevo, HubSpot, Mailchimp) to communicate with stakeholders.
* Ensure brands shine on digital platforms (Meta, X, LinkedIn) with SEO-optimised content.
* Track digital performance and provide insights using tools like Google Analytics and SEMrush.
* Analyse data to improve campaigns and ROI.
* Create targeted landing pages and manage consumer reviews (Google, FB, Trustpilot).
* Assist with UK & EU trade events and exhibitions.
* Conduct market research to identify trends and drive brand growth.
What's On Offer:
* A competitive salary: £39,000 - £42,000 (including company bonus)
* Performance-based bonus: Company-wide bonus scheme to celebrate your wins and achievements
* Generous time off: 28 days holiday including bank holidays, PLUS time in lieu for any weekend work
* Holiday boost: Get an additional day off every year for the first 5 years
* Office location: Office-based role surrounded by nature with free parking
* Clear focus: Role-specific KPIs to keep you on track and help you shine with your productivity