Hasbro is recruiting a Senior Manager, Digital based in our Capper Street, London offices. The role supports the Consumer Products division’s licensing business and is a key strategic member of the Digital function.
Shortlisting for interviews will start after January 5th, 2026. Applicants must be willing to work under a hybrid pattern (Tues‑Thurs in‑office, flexible on Mon & Fri) and live within a reasonable commute to Capper Street.
Overview
* Lead strategic growth, visibility, and audience engagement of Hasbro Entertainment’s global YouTube network.
* Report to the Senior Director, Digital and oversee multi‑brand digital distribution.
* Define data‑led content strategies and lead a team of Digital Channel Managers and Video Editors.
Key Responsibilities
* Develop and execute long‑term YouTube and digital distribution strategies that maximise audience growth, engagement, and revenue across a defined global brand portfolio.
* Own commercial KPIs (views, watch time, revenue, reach, subscriber growth) and ensure performance meets or exceeds targets.
* Shape channel operations strategically, informed by data, platform insights, and emerging content trends.
* Translate brand and business priorities into scalable programming strategies for multiple markets and audience segments.
* Lead, manage, and develop a high‑performing team of Channel Managers & Editors, fostering a culture of curiosity, accountability, and continuous improvement.
* Set objectives, build capabilities, and provide regular coaching to maintain high standards.
* Oversee editorial workflows and resource allocation, prioritising projects across brands, platforms, and verticals.
* Oversee day‑to‑day global YouTube operations, applying platform knowledge, algorithm expertise, and trend forecasting to optimise performance.
* Lead the development of SEO‑driven metadata, artwork, and programming strategies to maximise discoverability.
* Partner with Paid Media to deliver strategic campaigns that amplify organic performance and drive commercial uplift.
* Build partnerships with Brand, Marketing, Production, and Analytics teams to align and deliver digital strategies.
* Expand and manage relationships with external agencies, vendors, and platform partners to strengthen reach, localisation, and monetisation.
* Serve as Hasbro Entertainment’s internal subject‑matter expert on YouTube trends, platform developments, and competitor insights.
* Analyse performance using YouTube Analytics, Tubular Labs, and internal tools to generate actionable insights.
* Collaborate with Entertainment Analytics to refine reporting frameworks for data‑driven decision‑making.
* Identify opportunities for experimentation, platform updates, and emerging digital behaviours to improve performance.
* Build and maintain relationships with Google Partner Managers to leverage new features and opportunities.
* Lead bi‑monthly strategy sessions with Channel Managers to communicate updates and best practices.
* Contribute to creative planning by sharing platform intelligence and spotting white‑space opportunities for content innovation.
Key Competencies & Experience
* Extensive direct experience managing high‑performing YouTube channels at scale, with evidence of strong commercial outcomes.
* Proven leadership capability in managing, developing, and motivating digital teams.
* Strong commercial acumen, consistently meeting or exceeding revenue and performance objectives.
* Advanced analytical skills, able to interpret complex data and influence decisions.
* Deep understanding of YouTube features, analytics tools, Content ID, downloadable reports, and live‑stream functionality.
* Creative, proactive, and highly organised, capable of managing multiple fast‑moving priorities.
* Excellent stakeholder management and cross‑functional collaboration skills; experience managing agency and platform relationships.
* Clear written and verbal communication skills.
* Experience managing additional social platforms (e.g., Facebook, TikTok) is an advantage.
Leadership Principles
* Knowing is Half the Battle
* Break the Mold
* Take Charge
* Be Legendary
* Friendship is Magic
* The Matrix of Leadership
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Other
* Manufacturing
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