The salary range is £40,000- £48,000 per annum Location : London Our client is looking for a strategic and creative CRM & Content Project Manager to elevate the way they engage with their driver community across the UK. Their drivers are at the heart of the platform, and the way they communicate with them shapes their experience — from onboarding to feature adoption to long-term retention. The UK driver experience has evolved rapidly over recent years, with frequent feature launches, updates, and product innovations. Clear, timely, and engaging communication is critical to helping drivers navigate these changes and feel supported by the client. In this role, you’ll act as a bridge between Global and Local teams, leading the charge to transform their driver communications strategy from reactive to proactive, and from transactional to trust-building. You’ll own the strategy and execution of high-impact communications — from newsletters and podcasts to in-app campaigns and myth-busting feature education — helping them to improve sentiment, retention, and overall satisfaction. This is a unique opportunity to shape how thousands of UK drivers experience this platform. With the right messaging, at the right time, through the right channels — you’ll help us build deeper relationships, improve satisfaction, and drive long-term loyalty. You’ll play a central role in one of the UK’s most important strategic priorities and leave a lasting impact on how we grow. Key Responsibilities ● Own the UK Driver Communications Strategy: Develop and maintain a consistent, coherent, and strategic comms narrative across all driver touchpoints, aligning with UK business goals and EMEA/Global CRM direction. ● Lifecycle & Campaign Management: Dive deep into the driver lifecycle to identify key moments for engagement. Build and manage end-to-end campaigns that drive education, adoption, and trust around new features and policy changes. ● Content Production Oversight: Lead the content development process for our driver podcast and video education initiatives. Collaborate with creative agencies to produce high-quality, high-engagement materials that resonate with our audience. ● Stakeholder Coordination: Run the weekly Customer Collective forum, bringing together stakeholders from Ops, Support, Policy, and Marketing to coordinate messaging and recommend optimal scheduling for driver comms. ● Best Practice & Channel Strategy: Establish and champion CRM best practices. Train internal teams on how to brief comms effectively, and provide input on messaging tone, format, and channel mix to maximise engagement. ● Newsletter Ownership: Manage the weekly UK driver newsletter, from planning and agency briefing to review and deployment. Continuously optimise format and content based on performance and driver feedback. ● Measurement & Insights: Collaborate with analytics and CRM teams to implement performance tracking, reporting on key metrics (open rate, click-through, sentiment, etc.) and using insights to improve future campaigns. ● Voice of the Customer: Act as a trusted partner and advocate across the business, ensuring the driver perspective is embedded in all major initiatives. ● Documentation & Playbooks: Create scalable processes and playbooks to enable consistency and support regional growth, while contributing to Global knowledge-sharing. About You 3 years experience in CRM, customer marketing, communications project management, or lifecycle engagement to a maximum of 5yrs. ● Strong project management and stakeholder engagement skills; able to juggle multiple priorities and deliver at pace ● A natural storyteller with a keen eye for messaging, tone, and customer-centric content ● Experience working across multiple channels (email, in-app, SMS, blog, social, etc.) and collaborating with creative teams and/or agencies ● A self-starter who thrives in fast-paced, ambiguous environments and proactively seeks out opportunities to make an impact ● Analytical mindset with the ability to translate campaign performance into clear recommendation ● Passion for improving customer experiences and building trust through transparent, engaging communication ● Experience with CRM tools (e.g. Braze, Salesforce, Iterable) is a plus ● Creating new documentation for processes to be followed ● Creating briefs for campaigns/ visuals on proposals ● Manage or created anything content related to help boost the project further/ the buy in from the client such as any one pager branded documents/ proposals slides etc