Meta Ads Creative Strategist - DTC eCommerce (Remote)
About the Role We're a US-based personal care ecommerce brand seeking an experienced Creative Strategist to lead our Meta (Facebook/Instagram) ad creative strategy. This is a fully remote position focused on developing high-converting direct response campaigns.
Key Responsibilities
* Develop creative strategies and briefs for Meta ad campaigns
* Analyze performance data to identify winning creative patterns
* Conduct competitor and market research to inform creative direction
* Collaborate with designers/editors to produce scroll-stopping ads
* Test new creative formats and systematically scale winners
* Bridge the gap between creative and media buying teams
Required Experience
* 3+ years in paid social creative strategy with Meta platform
* Proven track record creating successful DTC ad campaigns
* Strong analytical skills with data-driven decision making
* Experience with direct response marketing principles
* Portfolio demonstrating high-performing creative work
What We're Looking For
* Expert in creating native-feeling ads that convert
* Fluent English with strong copywriting skills
* Strong drive and ambition to continuously improve results
* Self-starter who thrives in fast-paced environments
* Deep understanding of Facebook/Instagram/TikTok platforms and trends
* Proven ability to deliver measurable performance improvements (show us specific accounts you've worked on, with clear before/after metrics for spend/ROAS)
What We Offer
* Monthly salary starting from USD$3000-$4500 based on experience
* Performance-based bonuses
* Access to creative/ads training programs
* Fully remote work (8 hours a day, 5 days a week, flexible working schedule)
* Growth opportunities in a scaling brand
Interview Process
* Initial application review and assessment
* First interview: Creative strategy discussion
* Test project: Creative brief and campaign concept
* Final interview: Team fit, culture alignment, and reference check