Head of Marketing – Wokingham – Perm - £50-60K
We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue-generating function. This role focuses on pipeline, performance, and measurable growth.
This is unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well-established successful business, a marketeers dream, with a people focussed culture
The Role
Reporting to the Managing Director and leading a team of 7 you’ll :
* Define and execute full-funnel marketing strategy
* Align marketing initiatives directly with sales outcomes
* Optimise CRM and data-led processes (MS Dynamics)
* Implement predictive lead scoring and intelligent segmentation
* Drive campaign personalisation and conversion rate optimisation
* Leverage AI tools for content creation and automation
* Collaborate closely with Sales on pipeline growth
* Represent the business at industry events and strategic partnerships
You will have a central role in shaping commercial strategy and influencing market positioning.
Candidate Profile
We are looking for a commercially-focused, data-driven marketing leader who:
* Has 5+ years’ experience in B2B marketing with demonstrable ROI
* Solid digital marketing background - SEO/ PPC/ social media and email campaigns
* Understands outbound growth and account-based marketing
* Has deep CRM expertise, ideally MS Dynamics
* Is proficient in leveraging AI tools for marketing initiatives
* Combines creativity with commercial rigour
* Thrives in high-growth, fast-paced environments
* Experience in buyer intent marketing, product marketing, PR, or video case study production is advantageous.
Why This Role
* Significant autonomy and strategic influence
* Direct link between marketing strategy and revenue performance
* Opportunity to lead a best-in-class revenue engine
* Competitive salary with growth-linked incentives
* 22 days holiday plus bank holidays and pension