As a Data Analytics Senior Analyst, you will play a pivotal role in transforming raw data into strategic insights that drive decision-making across the organisation. You will be responsible for the design and implementation of analytical solutions while ensuring data integrity, accessibility, and visualisation standards. This role requires both a sharp analytical mindset and strong collaboration and management skills, as you will collaborate with cross-functional teams to identify business opportunities, track performance, and optimise outcomes. With a finger on the pulse of emerging technologies and data trends, youll help shape our data-driven culture and elevate how we understand our customers, prospects, operations, marketing performance and growth. In this role your key responsibilities will include but not be limited to: Develop and execute a comprehensive data analytics strategy aligned with business objectives Oversee a junior Data Analyst, providing mentorship and guidance Design and implement a data quality improvement strategy to resolve existing issues Help support the delivery and ongoing optimisations of a centralised marketing dashboard to provide unified visibility into campaign performance Build and automate dashboards to track ROI on marketing campaigns Identify reporting needs and implement automated data flows to reduce manual effort Drive initiatives to reduce data quality issues in HubSpot Build strategies for augmenting and enhancing data, including tech stack recommendations, people-processes, and methods of obtaining first-party data. Ensuring we are compliant with data-practices and laws Work with the Head of Marketing Operations, and CRM Manager to ensure data flows between systems and strive for a single source of truth of data. Provide reporting and insights to help the business make better decisions, and to help track marketing performance and value-add Work with colleagues in the business to improve automation and data collection Promote a good data management culture across the business Help to reduce or remove manual reporting practices and improve efficiency Continuing to support the business in any data requests or requirements Skills & Experience Strong knowledge of Microsoft Excel, Some experience in system integrations, with expert knowledge of CRM and Marketing Automation systems (preferably NetSuite and HubSpot) Experience in data capture and data management Ability to interpret data, interpret trends and providing recommendations accordingly Excellent verbal and written communication skills at all levels In depth knowledge of marketing tools, metrics, and reporting Strong understanding of the digital marketing landscape