Hours: 37.5 Salary: £27,500 per Annum Overview of the role: The Marketing Executive will support the delivery of Choice Care’s marketing strategy, helping to strengthen our brand awareness, support internal communications and promote property development, occupancy and recruitment growth. This is a hands-on and varied role suited to a creative and organised individual who enjoys working across a variety of digital channels. You will collaborate closely with operational teams, recruitment, and senior leadership to ensure our marketing activity reflects our values, showcases the quality of our care, and supports the organisation’s objectives. The role offers an excellent opportunity to develop within a growing organisation that is committed to making a meaningful difference in people’s lives. Key duties: Support the planning and execution of multi-channel marketing campaigns across digital and offline platforms. Coordinate seasonal campaigns and awareness initiatives aligned with company objectives and key calendar events. Writing engaging copy for blogs, internal communications and case studies. Provide copywriting support for bids and tenders on a regular basis. Assist with the management of day-to-day social media activity, including copywriting, designing assets and scheduling posts. Maintain and regularly update website content. Monitor and report on marketing activity performance, providing insight and recommendations. Ensure brand consistency across all marketing materials and communications Support the creation of photography and video content. Support with the organization of internal and external events. Develop marketing collateral including brochures, flyers, presentations, and promotional materials. Essential requirements: 2 years’ experience in a marketing role. A full UK driving licence. A genuine passion for working in the care sector and making a positive difference to people’s lives. Experienced in using Canva with a strong eye for design, able to produce creative, engaging and brand-consistent marketing materials. Confident in writing clear, compelling copy to specific word counts, tailoring tone, language and messaging effectively to suit different audiences. Excellent organisational skills, attention to detail and deadline management. Proactive and able to manage multiple projects simultaneously. Comfortable working collaboratively with operational and senior teams. Desirable requirements: B2B and B2C marketing experience Experience in Mailchimp and Wordpress Where will you work: This role has a hybrid working approach with four days based at home and travel into our office in Bracknell once a week. There will be occasional travel to Choice Care services and events across England and Wales to capture content and support with the running of internal and external events. A full UK driving licence is essential. What are the benefits?* Learning Academy - Adult Care Worker Level 2 and Lead Adult Care Worker Level 3 qualifications for all staff Enhanced holiday entitlement - starting from 30 days inclusive of bank holidays Sick pay entitlement Employee Assistance Programme - comprehensive health and wellbeing support for staff Refer a friend scheme - enjoy a payment of £500 when you recruit a friend to Choice Care Choiceversary - staff receive vouchers of £75 after 5 years, £100 after 10 years and £150 after 15 years to celebrate their commitment to Choice Care Christmas bonus - vouchers for all staff members Life insurance Annual staff awards - this year each winner received £400 and we had over 30 winners in total Complex in-house training - this includes our Advanced Management Development Programme for managers in the making and our Foundation Management Development Programme for rising stars A paid day off on your birthday Blue Light Card eligibility *minimum service periods and apprenticeship funding eligibility applicable to some benefits Who are we? Choice Care is one of the UK’s leading residential care providers for people with learning disabilities, autism and mental health conditions. With over 25 years’ experience, we’re at the forefront of national best practice, with among the highest CQC ratings of any comparable organisation. We are also proud to be one of the Top 100 Apprenticeship Employers for the second year in a row! Our homes are more than just a place to live, they’re like a second family for everyone we support. Each home is a close knit community, with its own unique personality, and all the ups and downs of typical family life, built on trust and the promise of unconditional care. Our colleagues build close bonds with the people they care for, helping to create enduring, positive relationships that build confidence and self-esteem. In every Choice Care home there’s a strong emphasis on living life to the full and having fun, with purposeful daily activities based on individual preferences and capabilities. Alongside this there are regular social events, projects, outings and holiday breaks which everyone can get involved in and express themselves through. EL000