Job Description
My client, a market leader B2B business based in Warrington is looking to recruit an experienced Part Time Digital Marketing Manager to work alongside the Sales Director in promoting their product range online. This role is hybrid, with 1 day in the office with the team.
Key Responsibilities:
1. Managing third party agency relationship with SEO and Paid Ads
2. Support the implementation of a new CRM system to support email campaigns, to increase customer awareness
3. Create compelling online content across social media channels, paid ads, and email campaigns to drive customer engagement
4. Monitor campaign performance, compile reports, and make data-driven recommendations for optimisation.
5. Attend one main trade event mainly in London, compiling marketing literature and customer engagement initiatives
6. Ensure brand messaging is consistent across all channels and aligns with product value propositions
7. Support sales teams with case studies/testimonials, and marketing collateral to drive conversions
8. Implement strategies for SEO/SEM, paid ads, content marketing, and lead nurturing to grow and retain the customer base
9. Develop and deliver product-related communications for internal teams to ensure alignment within the business
10. Lead generation – regular email campaigns, updating custo...