Social network you want to login/join with:
Digital Marketing Campaign Executive, Belfast
Client: Central Employment
Location: Belfast, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 2
Posted: 28.06.2025
Expiry Date: 12.08.2025
Job Description:
Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Executive to join their established in-house Marketing, Communications, and Events team.
Digital Marketing Campaign Executive Profile:
The digital marketing campaigns lead will be responsible for reporting and reviewing performance marketing and PPC analytics to facilitate strategic, data-driven decisions.
Responsibilities include:
* Developing, implementing, and managing end-to-end multi-channel digital marketing campaigns to generate leads and support membership growth, ensuring effective budgeting and timeliness.
* Running and optimising Google Ads campaigns, with expertise in search and display advertising.
* Utilising Google Tag Manager to set up and manage triggers, tags, and custom conversions.
* Setting up and reporting on campaign performance using GA4 and other analytics tools.
* Collaborating with teams to ensure campaigns are aligned, well-executed, and data-driven.
* Driving and measuring email marketing, SEO, website optimisation, and automation efforts.
* Developing targeted content for paid and organic social campaigns, including ads, carousels, and videos.
* Managing paid and organic social media campaigns via LinkedIn Marketing Solutions, monitoring budgets, ROI, and KPIs.
* Testing and optimising marketing tactics for lead nurturing and member acquisition, utilising automation tools.
* Supporting ongoing improvements to the acquisition strategy.
Experience required:
* Proven experience in planning and executing high-impact, B2B multi-channel digital campaigns with measurable ROI.
* Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
* Proficiency with WordPress and web content management systems.
* Experience with Google Tag Manager and event tracking setup.
* Proficiency in GA4 and data-driven decision making.
* Experience managing paid LinkedIn campaigns, especially lead generation and building audience lists.
* Ability to manage internal relationships across various levels of seniority.
* In-depth knowledge of LinkedIn Marketing Solutions and lead generation strategies.
#J-18808-Ljbffr