Marketing Manager
Department: Marketing
Employment Type: Full Time
Location: The Future Laboratory London
Reporting To: Director of Marketing
Compensation: £38,000 - £42,000 / year
Overview
We are leaders in navigating the future.
The Future Laboratory is one of the world’s most renowned futures consultancies.
We help brands have a clearer view of what’s to come so they can build stronger and more resilient businesses.
Since 2000, we have worked with more than 1,000 businesses on over 5,000 projects in 50+ countries. With offices in London, Chicago, New York, São Paulo and Melbourne, our dynamic teams are constantly identifying – and questioning – the signals of change across 21+ industry sectors worldwide.
In 2022, The Future Laboratory became part of the Together Group, an industry-leading group of agencies for the lifestyle and luxury industries, with over 500 creative minds and strategists in over 15 locations globally.
The Future Laboratory is built on six core principles, or values, which define both the ethos of the business and way we conduct ourselves as professionals: inspiring, enlightened, progressive, empowering, collaborative, and fearless.
Key Responsibilities
* Partner with senior leadership to define and develop The Future Laboratory’s brand strategy, mission, values, and proposition.
* Lead the global content marketing strategy, ensuring creativity, consistency, and impact across all platforms and regions.
* Own and manage the integrated content marketing calendar, overseeing campaign planning and activation across channels.
* Drive social media strategy and execution, serving as the lead contact for content and engagement.
* Manage PR and external brand/event partnership strategies in collaboration with the Director of Marketing and external consultants.
* Work closely with the Foresight team to deliver high-impact marketing and communications for events and campaigns.
* Develop messaging and communications strategies across all marketing campaigns and channels.
* Support the Director of Marketing with brand, creative, and content marketing budget planning and management.
* Brief and collaborate with internal teams (studio, foresight, consultancy) to deliver integrated marketing and comms outputs.
* Manage and brief third-party providers, including paid media, SEO, inbound marketing, and PR agencies.
* Oversee SEO initiatives, including delivering on-page content across The Future Laboratory and LS:N Global websites.
* Maintain and optimise The Future Laboratory and LS:N Global websites to support lead generation and brand positioning.
* Report on brand and content marketing performance, providing insights and recommendations to the wider business.
* Optimise marketing and communications technology platforms to improve efficiency, reach, and ROI.
Skills, Knowledge and Expertise
* 2+ years’ experience in a brand or content marketing role, preferably in a B2B business or agency environment
* Successful track record in leading content / brand strategy and brand direction
* Strong communication, writing and presenting skills
* A demonstrable interest in the creation and application of trends & foresight
* A team player who can work across departments
* Excellent organisational and project management skills
* Natural and resourceful problem solver and able to develop solutions
* Experience of working to tight deadlines
* Can create simple, robust thinking which is easy to understand and implement
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