Overview
Job title: Product Marketing Senior Specialist - EMEA
Department: EMEA Marketing
Location: Fareham, UK - moving to our new facility in Adanac Park, Nursling, Southampton mid September 2026
GLS: P03
Working hours: 37.5 hours per week Monday to Friday
Job Summary
As Product Marketing Senior Specialist, you’ll execute the go-to-market plans and rationalization strategies in region, working with local marketing teams and supply chain to bring new products to market, and withdraw heritage products from market, in line with regional strategies outlined by the Myopia, 1 Day and FRP marketing managers.
You’ll be responsible for reviewing free and trials lens usage, identifying opportunities to help CooperVision and customers become more efficient with trials, and driving revenue lens sales.
You’ll work closely with local, regional and global brand marketing managers, and global and regional supply chain and demand managers, to help ensure the availability of our products to our customers, understanding and influencing the Supply & Operational Process (S&OPs) on behalf of the regional marketing team, and represent regional marketing as required to gather information for global and EMEA S&OP calls, and disseminate information to local teams as required.
The Product Marketing Senior Specialist will support regional Myopia, 1 day and FRP teams with financial and competitor intelligence and reporting. Leading and directing the competitor intelligence team, they will work with local markets to capture competitor information and bring insights to the regional team on competitor activity.
There is a requirement for this role to develop strong relationships with global, regional and local colleagues in many departments across the business. A good understanding of marketing and basic finance, logistics and LCM is required.
Essential Functions and Accountabilities
* Product Management
o Lead regional projects which support reduced trials use in customers.
o Investigate and identify where free lenses are being used. Put in place plans to reduce the supply of free lenses.
o Support local market product launches, executing go-to-market plans.
o Support local market product dis-continuations, executing rationalization plans.
o Work with local teams to investigate opportunities for improved product management and collaborate on initiatives which can be replicated elsewhere.
o Deliver quarterly performance reports across the portfolio including sales analysis, trial productivity and financial KPIs.
* Demand Management
o Deliver marketing manager demand management updates to local teams as part of the S&OP process.
o Deliver S&OP marketing summary to regional leadership for review and consideration.
o Influence local market teams to execute activities which support demand/growth management.
* Competitor intelligence
o Lead the regional competitor intelligence team, gathering and disseminating competitor intelligence to local, regional, and global stakeholders.
o Create and execute simple mechanisms for markets to feed information.
o Ensure competitor intelligence is gathered in a legal and responsible manner.
* Marketing Management
o Deliver brand/category campaigns as appropriate.
Experience/Education
* Essential minimum of five years’ experience in marketing
* Strong understanding of business processes
* Experience of working with international teams strongly preferred
* Experience in healthcare is a plus but not essential
* Experience of monitoring and reviewing financials vs. budgets.
Knowledge, Skills and Abilities
* Marketing and communication
* Excellent communications skills (oral and written English)
* Ability to problem solve
* Strong cross-functional stakeholder management skills
* Ability to work independently and collaboratively
* Strong analytical skills and business acumen
* Strong project management skills
* Understanding of cultural awareness
* Good commercial understanding
* Customer focus
What we offer
You’ll receive competitive compensation and a fantastic benefits package including private medical cover, health cash plan, 25 days holiday, pension scheme, life assurance, access to our Wellness Platform to support you in mental health and wellbeing, a discounted contact lens scheme and much more.
We are committed to our employees’ personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals, we’ll give you everything you need to help you achieve yours.
We also provide access to LinkedIn Learning to help you develop in your career and grow with CooperVision.
What you can expect
As a CooperVision employee, you’ll be welcomed into a diverse and progressive global business. We appreciate how important fostering a diverse and inclusive culture is and how different perspectives add value and contribute to our success. With our CooperPride, African Descent, Woman’s Impact Network and Mind Body and Wellbeing Employee Resource Groups, we offer opportunities for employees to learn and grow within an inclusive and safe space.
Application
Please view our careers page to view all other opportunities.
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