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As an Ecommerce Analyst, you will be joining the Digital Acceleration Team within No7 Beauty Company to support the mass personalisation ambition for our main digital brands in our lead markets. You will improve our data-driven marketing mission by ensuring we measure the impact of our digital acceleration and the benefits of our new Martech projects.
Your primary goal will be to support and develop the analytics workstream of our Martech programme and ensure we deliver business benefits by tracking KPI growth through our new analytics tools. We are spread across several offices, so you can be based either in London or Nottingham to work with the rest of the Digital Acceleration Team.
You will work closely with product owners in the digital acceleration team and support the Global Digital Enablement Manager with strategy to drive the data-driven marketing mission. We have invested in several Martech tools, including the Adobe suite (Adobe Analytics) and a Customer Data Platform, providing access to more data and insights. We seek an Ecommerce Analyst to maximize these investments by ensuring the team can access insightful reports and analytics, and by tracking growth through appropriate KPIs.
Responsibilities
* Analyze market trends and competitor insights, consolidating data from multiple sources for accessible insights. Use data to inform decisions and foster growth, e.g., monitor growth relative to market trends.
* Maximize and optimize the use of tools like Adobe Analytics, Google Analytics, and our Customer Data Platform while maintaining data integrity. Create and maintain an Analytics Roadmap aligned with business needs.
* Report on the commercial benefits of our Martech programme, including media, working with product owners to monitor relevant KPIs.
* Adopt a test-and-learn approach to audience segmentation and data. Plan and execute media testing using Liveramp, our CDP, and the Adobe suite, utilizing 1st, 2nd, and 3rd party data. Ensure data quality, matching, mapping, and governance compliance.
* Partner with agency and retail partners to ensure access to segments and optimize media buys along the funnel based on data insights.
* Collaborate with stakeholders, including Martech partners, Data & Retail analytics teams (e.g., Boots/Walgreens), and insight teams (CP&I), to improve reporting and analytics processes.
* Work with the Data Protection & Privacy Team on data exports/imports to ensure compliance and support governance, guiding colleagues and third parties on best practices and privacy rules.
What you’ll need to have
* Strong analytical skills with a good understanding of success metrics and KPIs.
* Experience with web analytics tools and tag management.
* Hands-on experience with analytics and CDP, ideally with Adobe Analytics.
* Ability to manage large datasets and solve complex problems with innovative solutions.
* Experience in presenting insights clearly using data storytelling and visualization tools.
* Proactive team player capable of working cross-functionally, detail-oriented, and organized.
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