General Manager - Premium Wellness Studio, London's West End up to £55,000 OTE
Step into the heart of London's West End and lead one of the city's most inspiring wellness destinations. Our client is a premium, design-led Pilates and wellness brand with thriving locations across West and South London and Brighton & Hove.
Their mission? To build a movement-driven community and deliver unforgettable, feel-good experiences, one class at a time. And now, they're looking for a charismatic, commercially savvy General Manager to take the helm at one of their flagship studios.
Your Mission
Be the heartbeat of a high-performing, community-first studio. You'll blend operational excellence with people-first leadership and a strategic, relationship-led sales approach. From a guest's very first visit to their hundredth class, you'll make sure every moment feels premium, personal and memorable. You'll also empower your team to shine, creating an environment where both staff and members thrive.
What You'll Lead
Studio Leadership & Operations
1. Command the studio floor with calm, confidence and impeccable attention to detail.
2. Support and motivate front-of-house teams and instructors to deliver best-in-class service.
3. Maintain a space that's immaculate, atmospheric and always on-brand.
4. Own staffing, rotas, systems and smooth day-to-day operations.
5. Ensure that everything runs like clockwork and be the Custodian of Compliance and Health & Safety
6. Handle guest feedback with grace, speed and a solutions-focused mindset.
Sales, Membership & Lead Conversion
7. Deliver warm, high-touch service to every walk-in, enquirer or corporate visitor.
8. Convert leads through consultations, follow-ups, CRM wizardry and genuine relationship building.
9. Manage the sales pipeline like a pro-track everything, convert consistently, hit targets.
10. Ensure first-time clients feel supported, guided and excited to return.
Member Engagement & Retention
11. Build authentic connections that transform new faces into loyal long-term members.
12. Collaborate closely with instructors to create a seamless, values-led member journey.
13. Spot at-risk members early and implement thoughtful, personalised save strategies.
Community, Partnerships & Local Presence
14. Become the studio's ambassador within the Piccadilly neighbourhood.
15. Build partnerships with local businesses, brands and corporate groups.
16. Drive creative community initiatives that boost visibility, footfall and referrals.
Performance, Reporting & Commercial Ownership
17. Own your KPIs; Sales, utilisation, retention, occupancy and more.
18. Provide weekly reports and insights to central leadership.
19. Ensure CRM precision and data-led decision making.
20. Forecast intelligently, optimise schedules and maximise class performance.
What You Bring
21. A natural people-connector with warmth, confidence and emotional intelligence.
22. Exceptional organisation and the ability to run a premium studio with ease.
23. Experience within boutique fitness, premium hospitality or lifestyle brands.
24. A proactive, commercially sharp mindset that balances heart with hustle.
Preferred
25. 2+ years in a client-facing sales or operations leadership role.
26. Experience managing or supporting teams in a luxury, high-touch environment.
27. Strong CRM skills and digital fluency.
28. Excellent communication-whether written, spoken or in-person.
What's In It For You
29. Basic salary of up to £44,000
30. OTE of up to £55,000
31. The chance to lead and shape one of London's most exciting boutique wellness studios.
32. A supportive, ambitious, tight-knit team.
33. Clear opportunities for growth as the brand expands across London and beyond.
34. A vital role in a brand redefining the future of Pilates, community and modern wellness.
Are You the One?
You're energetic, people-driven and commercially switched on. You love a buzzing studio environment, know how to build genuine community, and run a space that looks great, feels great and performs brilliantly. You lead with empathy, sell with sincerity, and bring clarity, structure and soul to everything you touch.