This is a high-impact role focused on delivering exciting, multi-channel campaigns that attract new donors and builds lasting relationships. You’ll be at the forefront of our growth strategy, working collaboratively across teams and with external partners to deliver campaigns that are data-driven, insight-led, and emotionally compelling.
WHO WE'RE LOOKING FOR:
We’re looking for an experienced Individual Giving Manager who can drive transformational change in IG fundraising, to achieve our ambitious fundraising targets. As well as being a hands on IG professional, you will manage a high performing team to deliver the entire journey from acquisition to stewardship.
KEY ACCCOUNTABILITIES:
* Lead the team to project manage and deliver acquisition campaigns across face-to-face, digital, prize-led, and direct marketing channels.
* Develop and deliver multi-channel strategies to attract, convert, and retain supporters.
* Champion innovation by testing new approaches, messaging, and formats to maximise reach and ROI.
* Collaborate with internal teams (Marketing, Community Experience, Data) to build seamless supporter journeys and ensure excellent stewardship.
* Manage external suppliers including creative agencies, fundraising partners, and fulfilment houses to deliver campaigns on time and on budget.
* Own the budget and performance: forecast, monitor, and report on KPIs, identifying opportunities for growth and optimisation.
* Use data and insights to inform targeting, segmentation, and campaign development.
* Be a CRM champion, using supporter data to drive decisions and track performance.
* Lead and develop a high performing team
* Champion individual giving across the charity and provide on-going training and support on these areas.
* Ensure compliance with fundraising and gambling regulations and best practice standards.