Pfizer is seeking a creative and forward-thinking Content and Design Manager to partner with our brand teams across the UK and bring campaigns to life. Responsible for content creation and content management across relevant Pfizer-owned channels, with a UK audience focus.
Playing a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences.
Working across a variety of platforms and tools, including GenAI, to generate and refine content, and design tools to edit and localize visual elements for digital channels.
Working closely with marketers and the Commercial Excellence and Operations team, the candidate will combine creative intelligence, editorial precision, and GenAI fluency to tailor messaging, visuals, and formats for regional needs.
This role suits candidates that enjoy combining creativity with technology, thrive on collaboration, and want to shape how Pfizer communicates with its audiences.
Role Responsibilities:
Content creation andtimelyimplementation to relevant digital channels
1. Localize and adapt global or regional content to meet market, cultural, and regulatory requirements across digital channels
2. Plan, create, and edit engaging visual and written content that aligns withbrand and campaignobjectives
3. Assistinsearch engine optimisation / Search enginemarketingprojects
4. Ensure consistent application of Pfizer’s brand voice and identity across all touchpoints
5. Understandbriefs andcollaboratewith marketersto ensureneeds are met
Scale up of best practicesand synergies
6. Build andmaintainreusableGenAIprompt libraries andcontenttemplatesas well as imagelibraries
7. Continually learn,evolveand grow our approaches to content development and the use of AI to support
8. Tag content effectively, maximizing discoverability and re-use within the DAM
9. Champion the adoption of GenAI andnew contenttechnologies to improve creative output and speed to market
Qualifications:
Education and experience
10. Relevant degree education (e.g. marketing, comms or equivalent)
11. Experience within digital marketing and content creation; experience in digital agency environments preferred
12. Proven track record in ability to work and multi-task under pressure, respond quickly to changing situations in complex project environments
Skills
13. Strong story telling skills within different content formats
14. Communication (verbal and written) and collaborative skills to build and maintain productive relationships
15. Design, content editing and layout skills preferred knowledge
16. Understanding of pharmaceutical marketing compliance requirements of the market
17. Basic knowledge of website analytics tools and CMS platforms (e.g., Adobe Experience Manager)
18. Basic knowledge of marketing automation principles and tools
19. Understanding of effective/efficient AI prompt techniques
20. Experience creating email campaigns using enterprise-grade email building tools e.g., Salesforce Marketing Cloud Content Builder or similar platforms with knowledge of AMP script preferred
21. Proficiency in Adobe Creative Cloud seen as a plus Incl. Photoshop, InDesign, After Effects, and Adobe Express
Attributes
22. Commitment to continuous learning, proactively exploring new technologies and tools to enhance creative effectiveness
23. Detail-oriented, with the ability to deliver high-quality work under multiple, critical deadlines
24. Proactive and self-directive mindset
Work location: Hybrid
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
DisAbility Confident
We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!
Marketing and Market Research