Head of Marketing (Belfast)
We are seeking a strategic, creative, and data‑driven Head of Marketing to lead our marketing function and drive brand growth, customer acquisition, and market expansion. This role is responsible for developing and executing a comprehensive marketing strategy that aligns with the company’s business objectives and enhances our market presence.
We seek people who thrive working both independently and can see themselves being part of our enthusiastic group of football fanatics! If you love football, then even better!
Our Purpose
Together we’re on a mission to transform the business end of grassroots football clubs across the UK & Ireland by offering a better way to manage payments & registrations, fundraising and e‑commerce, helping club admins to reduce administration and increase club income.
We’re the trusted partner of clubs and Football Associations, providing tools and resources that simplify club management, drive growth, and strengthen communities. As an employer, we mirror this commitment by fostering a workplace where innovation thrives, people feel empowered, and careers are built on purpose and passion.
TeamFeePay – Employee Benefits
* Highly competitive salary and bonus
* Vitality healthcare
* Death in Service
* Good pension and holidays
Main Responsibilities
* Develop and execute a comprehensive marketing strategy aligned with business goals.
* Lead and mentor a high‑performing marketing team across brand, content, digital, product marketing, and partnership marketing.
* Own the marketing budget and ensure efficient allocation of resources across channels.
Demand Generation & Growth
* Drive qualified pipeline through multi‑channel campaigns (e.g., paid media, SEO, email, events).
* Collaborate with Sales to align on lead quality, funnel metrics, and conversion strategies.
* Optimise marketing automation and lead nurturing programs.
Brand & Positioning
* Define and evolve the brand identity, messaging, and value proposition.
* Ensure consistent brand presence across all touchpoints, including website, social media, and collateral.
* Lead PR, communications, and thought leadership initiatives.
Product Marketing & Enablement
* Partner with Product to develop go‑to‑market plans for new features and launches.
* Create compelling content and sales enablement materials to support customer acquisition and retention.
* Conduct market research and competitive analysis to inform positioning and pricing.
Analytics & Performance
* Track and report on key marketing KPIs (e.g., CAC, ROI, MQLs, website traffic, campaign performance).
* Use data to inform decisions, test hypotheses, and continuously improve marketing effectiveness.
* Ensure marketing technology stack is optimised for performance and scalability.
Cross‑Functional Collaboration
* Work closely with Sales, Product, Customer Success, and Partnerships to align on shared goals.
* Foster a culture of collaboration, innovation, and accountability across the organisation.
Qualifications
* Minimum of 5 years’ experience in a Senior Marketing role
* Experience in a SaaS Business related environment.
* Minimum 5 years of experience managing digital campaigns
* Proficient on LinkedIn as a lead generation channel
* Excellent analytical skills
* Excellent verbal and written communication skills
* Experience managing direct reports or a team.
* MA / MSc Marketing, Digital Technologies, Business Studies, Sports Studies or a similar relevant field or an MBA
* Experience within Marketing in a Tech business
* Experience in the Sports Industry, either as a sports coach, volunteer, administrator or player
* Graphic design and publishing experience, particularly in the social media and blogging environment
* Experience operating a CRM.
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