Assistant director of housing demand

Assistant Director of Housing Demand

London Borough of Ealing

Senior Leadership Opportunity within Housing and Environment

£104,784 to £110,703 per annum (pending national April 2026 pay award)

Goodman Masson is proud to be partnering with the London Borough of Ealing to appoint an exceptional Assistant Director of Housing Demand.

This is a rare opportunity to join one of London’s most ambitious local authorities at a pivotal time for housing delivery, prevention and transformation.

Ealing is seeking a visible, strategic and operational leader who can shape how housing demand services are delivered across the borough, ensuring residents receive timely, effective support and that homelessness is prevented wherever possible.

Reporting directly to the Strategic Director of Housing and Environment, you will lead a significant portfolio with responsibility for operational performance, strategic development, financial management and cross‑council collaboration.

The Opportunity

This role sits at the heart of Ealing’s ambition to improve outcomes for residents through earlier intervention, stronger partnerships and innovative housing solutions.

You will lead services that prevent homelessness, support residents into sustainable housing solutions and drive better outcomes across temporary accommodation, move on and housing pathways.

You will work across housing, council services and external partnerships to influence policy, shape strategy and deliver high‑performing resident‑focused services.

As Assistant Director, you will act as a trusted advisor to senior leadership, Cabinet members and elected members while helping to deliver Ealing’s wider priorities around opportunity, climate action and tackling inequality.

Key Responsibilities

• Provide inspirational leadership across Housing Demand services and create a high‑performing and collaborative culture
• Lead service transformation and continuous improvement programmes to improve resident outcomes
• Drive excellent customer and resident experience through innovation and modern service delivery
• Oversee operational and strategic planning with accountability for service performance and delivery
• Lead large scale financial management including revenue, capital and grant‑funded programmes
• Develop commercial approaches, commissioning opportunities and income generation initiatives
• Build effective partnerships across local government, housing providers and regional networks
• Support political leadership with professional advice and operational insight
• Champion equality, inclusion and transparent decision making across services

About You

We are looking to speak with senior housing leaders who bring strategic credibility and operational excellence.

You will demonstrate:

• Significant leadership experience within housing demand, homelessness prevention, housing strategy or related services
• Experience delivering complex transformation programmes within large and politically led organisations
• Strong commercial and financial leadership including budget ownership and business planning
• The ability to lead through influence across multidisciplinary teams and partnerships
• Experience advising senior leaders and elected members in complex environments
• A proven track record of delivering measurable improvements for residents and communities
• Strong understanding of housing demand management, prevention approaches and service innovation
• Degree level education or equivalent and evidence of continued professional development

Why Join Ealing?

Ealing offers the opportunity to shape services that have direct impact on residents across one of London’s most diverse boroughs.

Benefits

• 30 days annual leave plus 3 additional days over Christmas and New Year
• Local Government Pension Scheme with employer contribution of 22.5%
• Flexible working arrangements
• Extensive learning and development opportunities
• Health and wellbeing support including employee assistance services
• Retail, leisure and lifestyle discounts
• Cycle and sustainable travel schemes

If you are an ambitious housing leader ready to shape the future of housing demand and deliver lasting outcomes for residents, we would welcome a confidential conversation.

For more information or to apply, please contact:

Jack Benson

Goodman Masson

jack.benson@goodmanmasson.com

Closing date for applications: 26 June 2026.