Job Description
Marketing Executive - fast growing events business (smart energy sector)
Job Sector
Marketing / PR / Product Management
Contract Type
Permanent
Location
London
Up to £30k basic plus 2% profit share
Job Reference
Media IQ - MxExec-EventsGreen
Do you have 1-3 years experience in conference marketing?
Have you got a strong track-record of exceeding results through multichannel marketing campaigns?
Want to work for a fast growing, dynamic events business operating in the global clean energy market?
If yes, please read on...
The Company
A small, highly respected and fast growing conference business operating in the clean energy sector. This is a new role and part of a wider expansion of the business. The company are really passionate about driving smart/clean energy and have a very supportive, friendly and passionate working environment. You would be reporting into the Marketing Director.
The role of Marketing Executive
* Administration: setting up the marketing plan for each campaign, with clear timelines and activities across allchannels and updating this daily with progress made and results achieved
* Creative Design: creating commercially impactful logos, landing pages, brochures, email templates, websites,banner adverts, onsite banners and signage
* Design Updates: collating and communicating weekly design amendments to update brochures, emailtemplates, websites, as campaigns progress
* Advertising: maximise awareness of each event through the distribution of press releases, diary listings, LinkedInadverts, LinkedIn posts, Google AdWords, Google remarketing and banner advertising
* Negotiation: liaising with media partners, sponsors and speakers to agree effective marketing contra-deals andmanaging the execution of these deals to maximise visibility of theirevents across the Energy sector
* Emails: Setting up of weekly promo emails, post-event ‘thank-you’ emails, sponsor promotional emails, fordistribution via their email marketing system
* Research: working with the programme managers to set up, distribute, analyse and create summary of subjectmatter surveys
* Libraries: maintaining a central database of media partner contacts, brochure PDFs, event logos, sponsor logos,media partner logos
* List Research: overseeing new data generation with the support of their in-house marketing assistant andexternal data agency to drive the continuous expansion of theirmarketing database
Requirements:
* Ideally a 2:1 degree or higher in marketing/business/humanities subject
* 1-3 years conference marketing experience
* Proven track-record of delivering multi-channel marketing campaigns for conferences
* Comfortable working with thelatest marketing automation tools such as Salesforce and Pardot
* Take initiative for their own continuous learning and development around the latest digital marketing trends
* Highly articulate (written and verbal), confident and outgoing
* Stable career history
* UK resident
If you tick the above boxes, please apply.
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