Job Title: Individual Giving Manager
• Department: Fundraising
• Reports to: Head of Fundraising
• Responsible for: Individual Giving Officer
• Working Hours: 23.25 hours per week. 15-month contract
1. Purpose of the Role
• Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters.
• Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this.
• Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship.
• Develop budgets and business plans and contribute to fundraising strategy.
• Manage and optimise supporter experience for retention, engagement, and cross-marketing.
• Analyse appeal results for continual improvement.
2. Principle Tasks
• Oversee the annual individual giving fundraising calendar and campaigns from start to finish.
• Plan and manage direct marketing and digital appeals, including supplier coordination.
• Conduct market research and maintain awareness of trends to inform innovation.
• Prepare budgets and monitor performance.
• Develop donor recruitment campaigns.
• Develop supporter journeys.
• Develop warm programmes.
• Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials.
• Coordinate with PR, comms, and other departments on campaign messaging and execution.
• Analyse campaign performance and produce evaluation insights.
• Ensure compliance with GDPR, Data Protection law, DMA, and fundraising codes of practice.
3. Knowledge, Skills & Experience
• Essential:
o Direct marketing and digital fundraising experience.
o CRM usage for data extract and reporting.
o Data management.
o Campaign brief writing.
o Fundraising copywriting ability.
o An understanding of effective fundraising design.
o Knowledge of effective appeals, charity gaming, donor stewardship, and individual giving products.
o Supporter acquisition, retention and development.
o GDPR.
4. Competencies
• Planning and decision-making skills.
• Creativity and forward-thinking.
• Task focus, prioritisation, and problem-solving.
• Collaboration with team.
• Project management.
• Excellent Microsoft package skills.
• Strong written/verbal communication and analytical skills.
5. Additional Info
• Willingness to occasionally work evenings or weekends if needed as part of the wider Fundraising team activities.
• Driving licence.
• Work in office 3 days per week. Some home working will be allowed as needed.