An exciting opportunity has arisen in our Bettys Marketing Team, and we are looking for a Branch & Cookery School Marketing Manager (Fixed term contract) to join us from April 2026 - March 2027 covering a period of maternity leave, at our offices in the Bettys Bakery, Harrogate. As the Branch & Cookery School Marketing Manager, you will be responsible for driving customer numbers to each branch and the Cookery School through effective marketing, creating compelling reasons to visit. This role involves building and executing annual marketing plans that support an outstanding customer experience, driving traffic, sales, and profitable growth both in the short and long term. You will be the main touchpoint for all marketing activations related to the branches and Cookery School. This is a Full-Time role working Monday to Friday. If you would like to discuss flexible working patterns, please provide more details in your application. Our team are present in the office a minimum of Monday-Wednesday each week. Key Responsibilities : Maintain existing relationship with Branch Managers, Branch Retail Managers, Branch FOH Managers with regular visits to all branches including Cookery School - with at least one to two branch visits every week. Develop and execute marketing activities planned for 2026 and implement new ideas consulting with relevant stakeholders and wider marketing team. Develop a branch and cookery school marketing plan for 2027 thinking about driving new customers to Bettys and building on what we have achieved in 2025 and 2026 which incorporates new launches, pop ups, events, any renovations etc. Lead the Marketing, Product and Consumer churn for ITP (integrated tactical planning) ensuring the plan is up to date, you have full team involvement and the plan fully supports new customer delivery and growth. The plan should always be continued 12 months - 2 years in advance to line with IBP (integrated business planning). Investigate and develop a new revenue stream for Bettys branches looking at private functions especially in our York and Harrogate sites with private spaces that could be hired out to corporate companies or for private parties (baby showers, weddings, etc) with the aim to start taking bookings from September 2026. A full Role Profile is available for this role - please email joanne.barrow@bettysandtaylors.co.uk if you would like a copy. We are looking for the following skills and experience: 3-5 years of retail marketing experience. Planning and organisation skills. Proven track record of developing ideas driving customer number growth. Experience of building external marketing/community relationships. Highly effective stakeholder management. Engages well and brings people on the journey. Experience within retail and hospitality would be a plus. Driving and own car as regular travel to our branches is a must. What we offer you As a minimum, all our employees receive free meals, drinks and snacks while at work, a discretionary quarterly profit-share bonus, holiday allowance with the option to buy and (in some cases) sell additional days, company-wide employee discounts, access to our health cash plan, wellbeing support, company funded counselling, and enrolment in the company pension. We also offer a range of development opportunities no matter your role and ambitions. We encourage everyone to explore what makes them the best version of themselves, and we do this through external training programmes, apprenticeships and internal 1:1 coaching schemes. Great People, Great Culture We are Bettys & Taylors Group. Our family business is home to three iconic Yorkshire brands – Yorkshire Tea, Bettys and Taylors of Harrogate. Together we share a passion for quality, service and doing things properly. We are driven by our purpose and our values, and we believe our people are what set us apart. We welcome applications from all cultures, backgrounds, and experiences and we are committed to offering an inclusive culture where everyone can thrive. Click here to learn more about life at Bettys & Taylors Group. To apply for this role you will be required to submit a CV and cover letter. If we do get too many applications - we may need to close the role early. There will be a two-stage recruitment process for this role, we plan that the first stage will start to take place on 4th and 5th February 2026. The closing date for this vacancy is Sunday 1st February 2026