What you’ll be doing
Copy Leadership & Direction
1. Lead the copywriting execution of campaigns and brand work, translating creative concepts into outstanding written content
2. Set copywriting standards and quality benchmarks for all written work on your brand
Team Management & Development
3. Allocate copywriting work across the team based on skills, capacity, and development needs
4. Build a collaborative, supportive team culture where writers thrive
Copy Execution & Quality Control
5. Oversee copywriting production across all channels - digital, print, social, scripts, outdoor, retail, etc.
6. Ensure all copy meets brand tone of voice guidelines while staying fresh and engaging
7. Ensure copy is clear, compelling, and drives the desired audience response
Brand Voice Stewardship
8. Champion and evolve the brand’s tone of voice to ensure all messaging is consistent, distinctive, and aligned to our verbal identity.
Collaboration & Workflow
9. Collaborate seamlessly with creatives, designers, strategists, project managers, legal teams and account managers to deliver insight led, brand aligned copy that meets both creative vision and business needs
Copy Systems & Processes
10. Develop and manage scalable copywriting systems — from tone of voice guidelines to templates, workflows, quality controls, and file organisation — to ensure high quality, efficient, and consistent content production.
Creative Problem Solving
11. Solve complex copy challenges by developing clear, creative, and compliant messaging that adapts seamlessly across formats and channels.
Stay Current & Inspire
12. Keep up with copywriting trends, cultural language shifts, and emerging formats
13. Engage with the copywriting community and attend industry events
The skills and experience you'll have under your belt
Essential Experience
14. Significant experience in copywriting or creative writing, with a passion for crafting standout work.
15. Experience leading or supporting a team of copywriters, with the ability to inspire, guide and nurture talent.
16. A strong, varied portfolio showcasing excellence across channels, formats and campaign types.
17. Hands-on experience delivering integrated campaigns from initial idea through to final execution.
18. Background working with major consumer brands—experience in telecoms or tech is a bonus, not a barrier.
19. Proven ability to maintain a consistent and compelling brand voice across multiple touchpoints.
20. Experience managing copy production, including quality checks and proofreading processes.
Highly Desirable
21. Experience working in an in house agency or brand-side environment.
22. Ability to write effectively for both brand storytelling and performance led copy.
23. Experience building or shaping tone of voice guidelines or messaging frameworks.
24. Awareness of compliance and regulatory considerations when creating content.
25. Experience in UX writing or digital first content creation.
26. Comfort working in agile environments and producing high quality content at pace.
27. A commitment to continuous learning—through courses, workshops, mentoring or industry events.
28. Engagement with the wider creative community and an interest in emerging trends, tools and best practice.
Benefits
29. Annual on target bonus 10% (based on both personal and company performance)
30. BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
31. 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
32. 2 weeks carer’s leave
33. From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
34. Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
35. Life Assurance (4 x life cover pay)
36. Exclusive colleague discounts on our latest and greatest BT broadband packages
37. 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
38. My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
39. Discounted EE TV including TNT Sport and the NOW Entertainment membership.
40. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
41. Volunteering days so you can give back to your local community.
42. Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
43. 24/7 private virtual GP appointments for UK colleagues