Digital Marketing Assistant
Job Spec
Asceno is a women's fashion brand based in London that aims to elevate a woman's downtime, offering clothes to relax in either at home or on holiday.
Term: Permanent contract, full time
Hours: Mon-Fri, 9:30 - 17:30
Location:Hybrid working-Shepherds Bush, London for 3 days per week
Start Date: mid Oct
Responsible for developing ASCENO's content for social media and email marketing; as well as maintaining the company's communication via social channels.
KEY ACCOUNTABILITIES
The role's duties and responsibilities include but are not limited to the below:
* Develop and adhere to company's marketing calendar as it relates to social, wholesale and e-comm customer relation activities
* Participate in brainstorming and presenting content and activity suggestions
* Produce the company's social posts and other content for Creative Director's sign off
* Develop and execute strategies for communicating relevant company content across all social channels and growing social media following
* Analyse social engagement and present feedback reports to Directors monthly.
* Optimise social engagement including managing comments and questions
* Manage Influencer outreach in-line with marketing and product strategies
* Management of marketing gifting in line with awareness of stock availability; admin of orders
* Content creation of email newsletters in line with marketing calendar
* Manage email newsletter database
* Analyse email click through performance
* Management of affiliate network
* Copywriting and/or producing for online use (journal, blurbs, product descriptions, etc.)
* Produce various customer facing marketing tools such as seasonal lookbooks, product training or styling guides, press releases, etc.
* Maintaining organised archive of all marketing and imagery assets
* Keep the customer in mind for all content and activities
Misc:
* Assist with sample trafficking for PR; tracking all samples
* Participate and assist in photoshoots and client related events
* Testing and developing skills using AI technology related to marketing assets
* Awareness of and adherence to company's financial target
Candidates must be / have:
* Relevant experience managing social media feeds and/or email databases
* Confidence in copy writing and keeping the tone of the brand
* Highly organized with great attention to detail
* Positive, can-do attitude with enthusiasm
* Excellent problem solver and negotiator
* Punctuality and professionalism
* Computer literate – Photoshop & InDesign skills are required as well as Google Applications (such as Gmail, Drive, Calendar, Sheets, Slides and Docs) or Microsoft Office (Outlook, Word, Excel, PowerPoint).
* Ability to work efficiently independently and with a team
* Ability to put together visual reports to highlight performance