The role
We have an exciting opportunity to join our brand as Global Head of PR & Marketing. In this role you will define and execute the strategic vision for the brand’s global identity. Our teams are growing and our brand is embarking on a very exciting journey, so the focus is for us to continue spreading the success across to all our customers.
You will lead the synergy between creative storytelling and commercial growth, ensuring the brand remains culturally relevant, aspirationally positioned, and digitally dominant across all international markets.
About the team
Working at our East London Studios you will report to the Chief Creative Officer and will manage a team of three.
What you’ll be doing (key responsibilities)
1. Develop and execute the global marketing strategy, establishing a unifying global brand narrative and messaging architecture
2. Oversee the annual global marketing calendar, aligning product drops and seasonal campaigns
3. Manage a global network of PR agencies and internal teams to secure high-tier editorial coverage in fashion and lifestyle publications
4. Shift from transactional influencer marketing to community-led participation
5. Oversee the VIP/Celebrity dressing strategy and maintain relationships with key people across the industry
6. Oversee global press strategy, previews and editorial placements
7. Build strong relationships with editors, stylists and cultural gatekeepers
8. Oversee full amplification plans including:
9. Media partnerships
10. Global events
11. Retail activations
12. Talent engagement
13. Digital and social rollouts
14. Collaborate with the Performance Marketing team to ensure brand-led content drives conversion without diluting prestige.
15. Manage the global marketing budget, optimizing spend between traditional PR, digital media, and experiential events.
16. Lead and manage the PR & Marketing team
WHAT WE’RE LOOKING FOR (SKILLS & QUALIFICATIONS)
17. Extensive PR & Marketing experience, with a proven track record in a senior leadership role
18. Established relationships with global fashion editors, stylists, and talent agents.
19. Mastery of -degree campaign planning, budget management, and data-driven storytelling.
20. You’ll be a creative thinker with an analytical flair
21. Ability to work on multiple projects simultaneously
About the location
Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty.. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.
What we stand for
The Customer is the Boss We work as one proud team to get the best for our customers
One Team We are joined up and encourage others to share their ideas
We Do What We Say We Will We know our goals, and we work with clear outcomes in mind
We Are Responsible We are self aware, understand the impact we have on others and are positive about the future
Benefits
22. A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
23. We are a disability committed certified employer
24. Employee discount for you to spend with family and friends
25. 25 days holiday increasing to 28 days after 2 years continuous service
26. Bank holidays, birthdays and volunteering days off
27. Access to dental cash plan & free virtual GP appointments through Aviva
28. UNUM employee assistance helpline
29. Life assurance cover
30. Access to discounted gym membership and corporate discounts
31. Hybrid working in our historic East London studios, working hours are 9-5.30pm
32. Free, confidential, wellbeing and lifestyle support with Retail Trust
33. Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adoption, menopause)
34. Health days for you to use either for physical or mental wellness
35. Dedicated mental health support from our mental health first aiders
36. Eye care vouchers, season ticket loans and much more!
#WeAreAllSaints
Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.
We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.
Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.
If you need any support or adjustments during your application, please get in touch with us and we are happy to help.
#li-hybrid