CRM Marketing Manager
The CRM Marketing Manager is responsible for the delivery and optimisation of CRM strategies across the organisation, ensuring that the National Theatre continues to engage and cultivate audiences according to its business objectives, while remaining at the cutting edge of email marketing trends and best practices.
Working directly with the CRM Marketing platform, the individual will collaborate with teams from across South Bank operations, NT Live, National Theatre at Home and National Theatre Productions to execute impactful and engaging audience communications in support of key objectives, such as income generation, quality traffic / lead generation and content engagement.
Supported by two CRM Marketing Coordinators, the role sits within the Marketing (Brand) team, which also includes Website, Data and Insight and Social Media teams. The Marketing (Brand) team is a part of the Audiences & Marketing directorate, alongside Marketing (South Bank), Box Office, Digital Media (National Theatre at Home, NT Live, NT Collection), Communications and the Design Studio.
The successful candidate will have the following:
Experience of delivering target-driven CRM campaigns.
Experience of using data and audience insight to inform decision-making and measure impact.
A high level of initiative with collaborative and confident communicati...