Our client is a newly launched wellness facility focused on delivering high-quality, holistic experiences across areas such as fitness, recovery, nutrition, mindfulness and spa therapies. The business is positioned to become a leading destination for modern, results-driven wellness and lifestyle transformation.
Our client is seeking an experienced Fractional Chief Marketing Officer to provide strategic marketing leadership during the launch and early growth phase. This individual will play a key role in shaping the brand, defining the go-to-market strategy and driving customer acquisition and retention.
This role is ideally suited to a senior marketing leader who thrives in early-stage environments and can balance strategic oversight with practical execution.
The Basics
Competitive salary / compensation package
Reporting to CEO and Founder
Opportunity to shape and lead marketing strategy for a global company!
The Role
Marketing Strategy and Leadership
Develop and lead the overall marketing strategy in alignment with business objectives
Define brand positioning, messaging, and go-to-market approach
Advise leadership on marketing budgets and investment priorities
Launch + Growth Execution
Oversee marketing planning and execution for launch and early growth
Identify and prioritise effective customer acquisition channels
Establish KPIs and reporting frameworks to measure success
Brand Development
Guide the development of brand identity, tone of voice, and creative direction
Ensure consistency across all customer touchpoints
Oversee campaign development and storytelling
Digital and Performance Marketing
Provide strategic oversight across digital channels including paid media, SEO, CRM, email, and social media
Monitor and optimise performance to ensure strong return on investment
Recommend appropriate marketing tools and technology
Customer Experience + Retention
Design and refine the end-to-end customer journey
Advise on membership models, offers, and retention strategies
Support the development of referral and loyalty initiatives
Team + Partner Management
Support the hiring and structuring of the marketing function
Manage and guide external agencies, freelancers, and partners
Provide mentorship to internal team members where applicable
Identify and develop strategic partnerships with brands, influencers, and local businesses
Support PR and community engagement initiatives
Position the business as a differentiated player within the wellness sector
The Person
The ideal candidate is a commercially minded and strategically driven marketing leader who brings both high-level thinking and hands‑on execution. They will have a proven ability to build and scale brands, ideally within the luxury wellness, fitness, hospitality, or broader lifestyle sectors, and will be comfortable stepping into a fractional role to guide a business through its early stages of growth.
They will combine creativity with analytical rigour, using data to inform decisions while maintaining a strong instinct for brand, customer experience, and market positioning.
Key experience and attributes include
Proven experience in a senior marketing leadership role (e.g., CMO, VP Marketing, or equivalent)
A strong track record of launching and/or scaling brands in relevant sectors
Deep expertise across brand strategy and digital marketing channels
Experience operating in a fractional, advisory, or consultancy capacity is advantageous
A commercially astute, data‑driven approach to decision‑making
A strategic mindset paired with a willingness to be hands‑on when needed
Comfort working in fast‑paced, early‑stage or startup environments
Strong problem‑solving skills and the ability to make clear, confident decisions
Excellent communication and stakeholder management capabilities
A genuine interest in wellness and delivering exceptional customer experiences
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