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Company Description
We work with science-led clients to launch and develop health brands for sustained growth. We do this by creating digital-first experiences that respond to the real needs of consumers, patients and health professionals.
Company Description
We work with science-led clients to launch and develop health brands for sustained growth. We do this by creating digital-first experiences that respond to the real needs of consumers, patients and health professionals.
Human needs, illuminated by data, so brands show up when and where they can be truly valuable.
We call this People Powered Health.
We are a generous, idealistic, and uniquely qualified team across data, strategy, science, creative, UX, media and client service. We work with health brands to deliver business impact through brilliant brand experiences, from brand campaigns to digital products and services. We use digital and emerging technologies to help brands build deeper connections with their audiences, connect ecosystems and disrupt traditional marketing.
As part of Publicis Health, our team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and sister agencies in London and around the world. Learn more at digitashealthldn.com.
Overview
We are looking for a commercially-minded strategist to join our team, where you will work closely with a collection of ambitious clients in a unique marketing accelerator model. The ideal candidate will have a mix of commercial, brand and CX strategy experience with pharmaceutical clients.
This is a high-impact, exciting role and we are looking for candidates who are confident modern marketers, motivated by working across silos, and able to help clients focus on and solve key business questions in a matrixed, data-fueled environment.
Responsibilities
As an Associate Strategy Director, you will be a senior contributor within a vibrant and ambitious strategic community within Digitas Health London and Publicis Health. In your role you will:
o Leverage your understanding of how brands grow, act as a strategic partner to brand teams, understanding and challenging their business and activation plans to drive results
o Guide and develop commercial, brand and marketing strategies for assigned brands, as well as communications and omnichannel strategies
o Understand, plan and/or execute the underlying research, insight, and analysis work to support strategy development
o Lead and support across a range of strategic planning activities - annual brand planning; promotional campaign strategy; omnichannel communication strategy
o Understand and apply strategic planning frameworks to your brand, whether working at global, regional or local level to drive brand/business performance
o Work effectively in a matrixed environment, and partner effectively across cross-functional strategy and agency teams
o Develop creative briefs to inform creative solutioning and ideation, and partner with creative leads to enable high-impact creativity
o Educate brands on creative effectiveness and show an ability to partner with creatives to find new and innovative creative ideas to work across multiple markets, with proven impact
o Define KPIs for clients including test-and-learn/optimisation recommendations
o Structure and lead workshops with cross functional teams, creating plans with clear deliverables and outputs
o Guide and oversee the output of other strategists working on assigned brands
o Understand how to delegate and involve mid- and junior-level strategy team members in your projects, developing individual skills and team capability
o Partner with PM and CS teams to plan projects, and show strong time awareness and time management skills
Qualifications
You are an experienced strategist who understands how to develop marketing, brand, comms and CX strategies for global pharma brands: understanding and leveraging growth drivers, applying innovative approaches to audience insight and engagement, and developing marketing communication strategies.
Specific Requirements Include
o Proven pharma experience at both consumer and HCP level
o Significant related strategy and/or planning experience, covering commercial, brand and CX
o Experience analysing research and analytics and drawing out customer insights
o Strong oncology experience, with a track record of success and making positive impact for clients
o Well experienced at using insight tools and platforms; familiar with commercial strategy frameworks to lead business approaches on assigned brands
o Confident writing strong creative briefs and partnering with creative teams
o Ability to analyse problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations
o Preferably you have worked in a matrix organisation across network agencies, helping remote-based clients and worked across regional-to-local tiers
o Comfort developing commercial and brand plans, and a deep understanding of clients' goals and revenue ambitions
o Vocal and assertive, while working collaboratively with internal and external agency partners
o English-language proficient, with ability to work closely with team members across geographies and time zones
o Excellence in presentation skills, distillation of complex data, strategic storytelling and clarity of thought
Additional Information
Digitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* “YOU” DAYS - flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
* HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
* FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
* GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Advertising Services
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