INTRODUCTION
SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)
Benchmark salary between £30,240 to £35,240. Salary level determined by skills and experience within our progression framework.
ROLE OVERVIEW
Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
The Programmatic Account Manager is a central role within the Programmatic team, designed for an experienced, analytical, and creative individual with a passion for digital marketing. You will be responsible for the day-to-day management and performance of a portfolio of client accounts, translating strategy into flawless execution.
A key part of this role involves working with our global network of freelancers (the Croudie Network) to ensure scalable, high-quality campaign delivery. You will also play an active part in defining programmatic best practice, mentoring junior team members, and working with wider teams to deliver on client Account Development Plans (ADPs). This position requires a blend of technical expertise, exceptional client service, and commercial acumen to drive growth for our clients and the agency.
RESPONSIBILITIES
Campaign Management
* You will deliver the day‑to‑day implementation of programmatic campaigns for key clients, ensuring performance is optimised to meet targets.
* You will be responsible for the day‑to‑day management of client budgets, ensuring accurate pacing and financial hygiene.
* You will utilise industry‑leading platforms such as DV360, The Trade Desk, Google Analytics, and Campaign Manager to execute and measure campaigns.
* You will ensure all your client accounts adhere to programmatic best practice, monitoring and managing all hygiene factors.
Data & Reporting
* You will provide comprehensive campaign reporting and measurement on the effectiveness of all activity.
* You will ensure all client reports are delivered on‑time and to a high standard of accuracy.
* You will analyse campaign data to identify key insights, trends, and opportunities for performance improvement.
* You will share learnings and results with the wider Programmatic, Paid Social, PPC, and Analytics teams to drive performance and efficiencies.
* You will play an active role in defining programmatic best practice and creating scalable processes for the team.
* You will stay up to date with new market tools and programmatic opportunities that could support client strategy or our product offering.
* You will effectively delegate and manage tasks through the Croudie Network to ensure efficient and high‑quality delivery.
* You will share new industry developments and opportunities with the wider team to foster a culture of innovation.
Client Service & Team Support
* You will work with wider teams to deliver on the Account Development Plans (ADPs) for each client to sustain and grow performance.
* You will act as a key point of contact for your clients, advocating for the programmatic strategy and building strong relationships.
* You will provide support and direction to Programmatic Account Executives within the team, aiding in their development.
* You will collaborate effectively with other channel teams to ensure an integrated approach to client strategy and service.
QUALIFICATIONS
* Demonstrable experience in Programmatic advertising, including but not limited to hands‑on experience with platforms such as DV360, The Trade Desk, Amazon DSP across display and video formats
* Excellent communication, organisation, and presentation skills
* A mathematical and analytical mind
* Exceptional client service skills
* Highly organised and an ability to multitask
* Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
* Proven track record of working to deadlines
* Clear passion for digital marketing and programmatic media
COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three‑month probation period, every employee is eligible for the benefits listed on our careers site which include:
* Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
* 25 days holiday a year
* Discretionary annual performance based incentive
* Recruitment referrals bonus
* 2 Recharge Days each holiday year
* Ride to Work scheme
* Railcard
* Season Ticket loan
* Home office chair and home office screen
* Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
* Weekly treat: Enjoy a complimentary lunch on us every week
* Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
* Life insurance and income protection
* Medical Cash Plan
* Pension
* Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
* Peer to peer recognition scheme ‘bonusly’
* Team off‑sites/regular socials
* Flexible working options
* Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
#J-18808-Ljbffr