About us Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más by Messi™. At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first. Location Your primary place of work will be our London office, with occasional national travel as required for this role. We love the vibrant atmosphere of our office, which fosters collaboration and celebration. That said, we also value the flexibility and productivity that working from home can provide, so we offer a hybrid work arrangement to support our staff's needs. What you’ll do As our new Shopper Marketing Manager, you will will be central to the UK launch and sustained growth of this exciting new category and brand; Liquid Refreshing Beverages (LRB) and Mas by Messi. You will act as a key bridge between marketing and retail execution, focusing on four key areas: Conversion at Shelf, Retail Promotions, Visual Merchandising, Activations and Shopper Insights. You will also collaborate closely with the sales and brand teams to ensure Mas delivers exceptional shopper experiences in both digital and physical retail environments. You will play a vital role in creating impactful campaigns that drive trial, repeat purchase, and brand advocacy, while staying true to Mas positioning and values. Additional key responsibilities include: Develop and implement shopper marketing strategies to enhance Mas visibility and drive purchase intent at key retail points of sale. Collaborate with category management and sales teams to secure strategic product placement, aligning with retailer priorities and objectives. Design and execute promotional campaigns tailored to Mas target shoppers, co-creating in-store and online promotions with retailer media teams. Create and oversee premium POS materials and visual merchandising displays to elevate brand presence and deliver a seamless shopper experience. Plan and execute impactful shopper activations, including trade shows, sampling events, and in-store experiences, to drive education, engagement, and trial. Manage agency and vendor partnerships, ensuring high-quality POS production, efficient sample distribution, and comprehensive activation performance reporting. Analyze shopper behavior and retail data to generate actionable insights, optimize marketing strategies, and identify growth opportunities for Mas. What you’ll bring Bachelor’s degree in Business, Marketing, Commerce, or a related field. 4 years of shopper or retail market experience, preferably within the beverage, or FMCG industry. Strong strategic thinking and leadership skills, with the ability to develop and implement long-term marketing plans. Experience creating marketing in-store assets and managing POS partners. Excellent communication, collaboration, and stakeholder management skills. Strong project management skills, with the ability to juggle multiple campaigns and deadlines. Who you are Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization. Sophisticated organization skills including the ability to prioritize and manage multiple projects. Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft. Creative thinker with an eye for detail and a passion for delivering premium shopper experiences. Passionate about innovation and posses a deep understanding of the drinks market landscape. Self-motivated with a sound sense of ownership and accountability. Excellent problem-solving and project management skills. Result driven and can handle ambiguity. We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter. ________________________________________________________________________ At Mark Anthony Brands, we exist to Unearth the Extraordinary: Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are: Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.â Ambitiously Curious We stay curious, dreaming big and navigating the unknown with an enduring belief in better.ââ Made With Humility We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team. Daringly Disruptive We disrupt the status quo, moving fast to seize opportunities and acting scrappy âto stay ahead of industry giants.â ________________________________________________________________________ Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.