Overview
As a Marketing Intelligence Senior Analyst, you’ll support the development of scalable, automated reporting and analytics solutions that provide a comprehensive view of marketing performance across digital channels. You’ll collaborate with marketing, data engineering, and marketing teams to uphold data integrity, develop user‑friendly dashboards, and incorporate evolving Generative BI capabilities throughout the function. You will also play a key role in a data migration to GCP helping with requirements gather and project management, and you will have a key part in enabling real‑time decision‑making by providing insights that assist in campaign optimisation, customer engagement, and planning.
Responsibilities
* Develop and deliver automated, real‑time dashboards and reporting tools to track digital marketing performance.
* Support the development of marketing intelligence solutions that support campaign analysis, audience segmentation, and channel optimisation.
* Collaborate with data engineering and platform teams to ensure robust data pipelines and accurate tracking.
* Translate complex datasets into clear, visual insights that support strategic marketing decisions.
* Monitor critical metrics and proactively identify trends, anomalies, and opportunities.
* Support the development of self‑serve BI tools and training for marketing stakeholders.
* Champion the use of Gen BI and data storytelling across the marketing function.
* Stay current with digital analytics trends, tools, and best practices to continuously improve reporting capabilities.
Qualifications
* Proven experience in reporting and BI.
* An eye for design without falling into the trap of style over substance.
* Understanding of digital marketing metrics, campaign tracking, and performance reporting.
* Organised, able to manage multiple workloads and stakeholders.
* Proficiency in BI and data visualisation tools such as Power BI, Tableau, Looker, or Google Data Studio.
* Experience with data querying and transformation using SQL, BigQuery, Snowflake, or similar platforms.
* Strong attention to detail and a passion for data accuracy, automation, and storytelling.
* Excellent communication skills with the ability to present insights to both technical and non‑technical audiences.
* A proactive, collaborative approach with a focus on continuous improvement and innovation.
Ethical and Inclusion Statement
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
Benefits
* A generous pension contribution of up to 15 %.
* An annual performance‑related bonus.
* Share schemes including free shares.
* Benefits you can adapt to your lifestyle, such as discounted shopping.
* 28 days’ holiday, with bank holidays on top.
* A range of wellbeing initiatives and generous parental leave policies.
* We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns.
* As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long‑term health or neurodivergent condition through the Disability Confident Scheme.
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