Company Overview
LTF Digital is a leading digital marketing agency specialising in the medical aesthetics industry. We help clinics and practitioners connect with patients, build their brands, and grow their businesses through cutting-edge digital strategies. Our team is passionate about creating impactful campaigns and delivering measurable results. We offer a collaborative, dynamic, and remote-friendly work environment where your contributions will make a difference.
Job Summary (Applicants must be UK residents)
We're seeking a talented and results-driven Paid Marketing Manager to develop, implement, and manage our advertising campaigns across Meta platforms (Facebook, Instagram and Google). The ideal candidate will have a deep understanding of Meta's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth. This position is remote, offering flexibility and autonomy.
Key Responsibilities
* Campaign Development & Execution: Design and execute innovative Meta/Google ads advertising campaigns aligned with business objectives and tailored for the UK audience.
* Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK on Meta platforms.
* Budget Management: Strategically allocate and optimise advertising budgets to maximise ROI.
* A/B Testing: Implement rigorous A/B testing methodologies to continuously improve campaign performance.
* Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data.
* Reporting: Prepare and present clear reports on campaign performance, highlighting successes, challenges, and key learnings.
* Collaboration: Work closely with cross-functional teams (design, content, sales) to ensure campaign alignment and seamless execution.
Requirements
Qualifications
* Experience: Minimum of 1 years of proven experience around paid media, with a demonstrable track record of success within the UK market.
* Skills: Some knowledge of Meta Ads Manager, Facebook Business Suite, Google Adwords, Google Tag Manager and Google Analytics.
* Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights.
* Creativity: Ability to develop highly engaging ad copy and creative assets that resonate with a UK audience.
* Adaptability: Stay updated on the latest Meta platform changes, emerging trends, and best practices in digital advertising within the UK.
* Communication Excellent verbal and written communication skills.
* Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment.
Preferred Qualifications/ Experience
* Minimum 1 years in a marketing agency or in-house marketing department
* Meta Blueprint certification (or similar).
* Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn)
* Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs
* Experience with landing page refinement/conversion
* Medical/Clinic based Marketing experience
Benefits
Compensation and Benefits
* Competitive salary commensurate with experience ranging from £27k to £32K PA - subject to a successful probation
* Comprehensive benefits package:
o 28 holiday days (excluding Public Holidays)
o Health insurance
o Team event away days
o Flexible working hours
o Pension contributions
* Opportunities for professional development