Job Specification: Business Development Manager – Midlands, Wales & Norfolk
1. Purpose
Digitalisation is a strategic priority for MSIG Europe, UK, critical for sustaining our market position, deepening client relationships, enhancing operational efficiency, and expanding our presence in the European SME segment. The Business Development Manager for the Midlands, Wales, and Norfolk region plays a vital role in advancing this strategy locally by targeting emerging distribution channels, identifying new client segments, and optimising existing initiatives. With digital underwriting as the primary route for business under £20k GWP, this role is key to driving growth in this fast-evolving space within the specified territories.
2. Role Context and Scope
The insurance market across the Midlands, Wales, and Norfolk is evolving, with digital solutions gaining significant momentum. These changes profoundly affect MSIG Europe UK distribution strategy, which encompasses multiple channels including broker portals, broker and market initiatives, affinities and bespoke solutions across a wide range and size of client needs. Our strategic platform will support this multichannel approach, providing flexibility to seize diverse opportunities within these regions.
Success in this role requires a deep understanding of the local market and strong business case development skills — balancing commercial potential, strategic alignment, and operational impact specifically within the Midlands, Wales, and Norfolk markets. The Business Development Manager will be instrumental in realising long-term profitable growth by combining commercial insight with an appreciation of digital workflows and their downstream effects in these territories.
The role demands close collaboration with key internal stakeholders including Underwriting, Product development and Marketing to execute local business cases and optimise performance. Key responsibilities include:
1. Onboarding and managing brokers in Midlands, Wales, and Norfolk to increase distribution volumes while balancing commission structures
2. Securing deals of significant size and identifying new distribution opportunities within the region
3. Enhancing broker management and performance metrics regionally
4. Building a strong new business pipeline and seeing it through to completion
3. Key Responsibilities
5. Onboard and expand the network of brokers engaging with MSIG Europe UK’s digital offerings specifically in Midlands, Wales, and Norfolk
6. Improve broker performance metrics such as quote volumes and hit ratios within the region
7. Support SME business migration from commercial and operational perspectives in these territories
8. Collaborate with Marketing to generate leads and enhance brand presence locally
9. Define and communicate the local Digital proposition effectively to the Midlands, Wales, and Norfolk market
10. Assist in implementing digital marketing plans alongside the marketing team targeting these regions
11. Identify and develop new digital business opportunities, including new channels and customer segments in the Midlands, Wales, and Norfolk
12. Lead and support sales initiatives aimed at driving digital top-line growth within the specified area
13. Facilitate the development and integration of innovative insurance solutions locally
14. Monitor, analyse, and report on performance metrics to guide decision-making and enhance results regionally
15. Conduct market scans to track competitors, software providers, and renewal opportunities within Midlands, Wales, and Norfolk
16. Anticipate market trends and align priorities with evolving local needs
17. Identify improvements to the Digital Customer Journey and portal value-added services within the region
18. Support the Digital team by identifying requirements and implications of new business opportunities, including platform integrations, relevant to the Midlands, Wales, and Norfolk market
19. Assist Digital Product Managers and Underwriters in product design and local prioritisation of developments
20. Ensure a compliant, efficient, and optimised TOBA/broker onboarding process in the region
4. Operating Environment
MSIG Europe, UK operates in a highly competitive and dynamic global insurance market, with a leadership presence in multiple territories. Our success hinges on strong client intimacy and agile responses to market changes while maintaining profitable underwriting. Digital trading is central to MSIG Europe, UK’s future growth strategy. The Business Development Manager plays a critical role in embedding digital distribution channels and ensuring competitive advantage within the Midlands, Wales, and Norfolk markets.
5. Key Competencies and Attributes
21. Strong business and commercial acumen, especially within the UK digital insurance market
22. Established digital broker network in the Midlands, Wales, and Norfolk
23. Excellent negotiation and commercial awareness skills
24. Analytical mindset with conceptual strength
25. Deep understanding of digital insurance and FinTech trends
26. Strong relationship-building and stakeholder management capabilities
27. Business case and proposition development expertise
28. Flexibility and adaptability in a fast-paced environment
29. Positive, client-focused attitude with a solution-oriented approach
30. Innovative thinker with excellent communication skills
31. Ability to engage with internal and external stakeholders across all levels
32. Pragmatic, structured, and organised in planning and executing activities
6. Key Interfaces
33. Brokers and distribution partners across Midlands, Wales, and Norfolk
34. Local Digital team
35. Product Managers and Underwriters
36. Marketing, Sales, and Business Development teams
37. Compliance / Legal function
38. Head of Commercial