In the role of Growth Automation Manager, you will be responsible for driving the evolution of our multi‑channel lifecycle engagement strategy. Your mission will be to strengthen connections with prospects, existing customers, and strategic partners by implementing data‑driven, automated solutions that enhance the customer experience, foster long‑term loyalty, and uncover new opportunities for revenue growth.
What will I be doing?
* Working closely with our Campaigns and Performance teams to design, build, and execute multi‑channel marketing campaigns to support lead generation, customer engagement, and retention.
* Develop personalised email sequences and workflows based on user behaviour, segmentation, and revenue cycle stages.
* Create and optimise nurture campaigns to engage prospect data, strategically support cross‑sell initiatives to customers, and build relationships with key partners to keep us front of mind for business referrals.
* Continuous test and learn to optimise engagement and performance across the funnel.
* Design engagement campaigns focused across product and propensity stages to convert prospects generated from key strategic partners such as Microsoft.
* Ensure seamless integration between automation platforms and CRM systems (e.g., Marketo, Dynamics, Microsoft Partner Centre).
* Track and analyse campaign performance metrics including lead generation, conversion rates, engagement, and ROI.
* Generate actionable insights and reports to inform future campaign strategies and business decisions.
* Implement lead scoring models and segmentation strategies to prioritise outreach and improve targeting.
Qualifications
* Strong knowledge of marketing automation platforms and CRM systems, preferably Marketo and Microsoft Dynamics.
* Highly analytical mindset with the ability to interpret performance data and translate it into actionable insights.
* Experience in lifecycle and revenue cycle nurture campaigns, lead scoring, and segmentation strategies.
* Familiarity with partner marketing and cross‑channel campaign orchestration.
* Ability to work as part of a large marketing team, collaborating with our Campaigns, Performance, Creative, Context and Ops functions to bring projects to life.
* ABM campaign experience.
#J-18808-Ljbffr